Makeup is such a tricky area in green beauty and when it comes to foundation, with everyone having different preferences, skin types & a hard time color matching, it can be the most difficult item in green makeup to purchase. I’m sharing my thoughts today on my entire current collection of natural & organic foundations, BB creams & primers. Plus I created a chart for easier reference. To not make this post overly long I won’t go into the characteristics such as coverage, finish & consistency which I’ve covered for each product in the below chart. Instead I’ll talk more about my personal experience.
Originally from Canada, this now LA organic makeup brand was created in 2011 with a focus on lip products, packaging design & performance. ILIA Beauty boasts an expansive line that includes face, eyes & multi-use products with each containing up to 85% certified organic ingredients. ILIA’s sleek aluminum packaging is unique and instantly recognizable while their reputation for high-performance ultra-clean products precedes them. After having tried their lipstick, I was able to put their Vivid Foundation, Multi-Use Stick & Eyeliner to the test and overall I really enjoyed all the products.
Vapour Beauty is an award-winning organic makeup line founded by Krysia Boinis and Kristine Keheley in New Mexico. Their products are made with pure active ingredients & Fine Art Infused Color resulting from Krysia’s knowledge of healing botanicals & alchemical blending and Kristine’s masterful blending of natural mineral pigments. Vapour Beauty products are infused with their Herbal Enlightenment Complex, which holds cultural & spritiual meaning along with skin nourishing benefits. I’ve had the pleasure of trying out a variety of products from their expansive line.
A small idea turned into a goal and a vision in the span of 1 week and we could not be more excited. We are now accepting volunteer product testers to test green beauty products for free in exchange for a review!
So how did this initial idea come about? I was actually chatting with my friend in LA and complaining about the fact that I don’t write enough blog posts for organicbeautylover. She joked that I should have ghost writers for the blog which made me think of ghost testers. She then suggested volunteer testers. I owe the start of all this to a conversation with my friend complaining about life & everything else. Cheers to many more!
A few of COOLA’s newest suncare products include the Daydream Mineral Primer and Rosilliance BB Cream, This is one of my go-to sunscreen brands and I’m very excited that they’ve started launching cosmetics with SPF. As a believer in SPF 365 days a year these products make protecting your skin so convenient. There really is no excuse to not wear sunscreen these days. COOLA is also available at Sephora & Ulta.