Originally from Canada, this now LA organic makeup brand was created in 2011 with a focus on lip products, packaging design & performance. ILIA Beauty boasts an expansive line that includes face, eyes & multi-use products with each containing up to 85% certified organic ingredients. ILIA’s sleek aluminum packaging is unique and instantly recognizable while their reputation for high-performance ultra-clean products precedes them. After having tried their lipstick, I was able to put their Vivid Foundation, Multi-Use Stick & Eyeliner to the test and overall I really enjoyed all the products.
The Vivid Foundation has a very light fluid consistency and is less viscous than 100% Pure’s BB cream or NU Evolution’s foundation. But don’t be fooled because it still provides serious coverage for me personally (medium to heavy). It dries super quickly so you need to work fast at blending it in. This foundation dries semi-matte and lasts throughout the day without fading.
I have the Gobi F2 shade which is a light shade for neutral to subtle pink undertones. Note that the foundation has a strong floral type scent. 32% Certified Organic, the foundation is made of healing botanicals to help calm and revitalize the skin while Coconut, Rose Hip and Cranberry Seed Oils fight free radicals. It also contains Mastic Gum, which is sourced from a tree on the Greek Island of Chios, and helps reduce pore size, shine and contains anti-bacterial properties.
Water (Aqua), Glycerin, Cocos Nucifera (Coconut) Oil*, Polyglyceryl-2 Oleate, Polyhydroxystearic Acid, Polyglyceryl-2 Stearate, Helianthus Annuus (Sunflower) Seed Oil*, Rosa Canina (Rosehip) Seed Oil*, Behenyl Olivate, Pistacia Lentiscus Gum/Pistacia Lentiscus (Mastic) Gum, Lecithin, Caprylic/Capric Triglyceride, Jasminum Officinale (Jasmine) Flower/Leaf Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Steam Extract, Eugenia Caryophyllus (Clove) Flower Extract, Vitis Vinifera (Grape) Fruit Extract, Citrus Aurantium Dulcis (Orange) Peel Wax, Vaccinium Macrocarpon (Cranberry) Fruit, Sodium Hyaluronate, Tocopherol, Allantoin, Phenethyl Alcohol, Ethylhexylglycerin. May contain: Mica, Titanium Dioxide CI77891, Red Oxide CI77491, Black Oxide CI77499, Yellow Oxide CI77492. *Certified Organic Ingredients. Ingrédients Certifiés Biologiques.
This 72% Organic multi-stick can be used for cheeks, eyes and lips and the shade I Put A Spell on You is a tangerine peach shade that complements warm skin tones. This stick is very creamy and nourishing. If you’ve tried Vapour Beauty’s Aura Multi-Use blush, this ILIA counterpart is more buttery. While the shade of the stick itself can look intimidating, when applied on skin it’s more subtle. I didn’t use this on the eyes because I can’t pull off tangerine eyes, but on the cheeks and lips it results in an out-of-the-ordinary peachy look. For me this is more for when I want to go out of my comfort zone and go for a statement look rather than an everyday type look. It lasts throughout the day with a need for a touch up by the end.
Helianthus Annuus (Sunflower) Seed Oil*, Ricinus Communis (Castor) Seed Oil*, Theobroma Cacao (Cocoa) Seed Butter*, Beeswax (Cera Alba)*, Euphorbia Cerifera (Candelilla) Wax, Sesamum Indicum (Sesame) Seed Oil*, Butyrospermum Parkii (Shea Butter)*, Citrus Aurantium Dulcis (Orange) Peel Wax, Zea Mays (Corn) Starch*, Persea Gratissima (Avocado) Oil, Tocopherol. May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxide (CI77499, CI77492, CI77491), Red 7 CI15850, Red 28 CI45410, Yellow 5 CI19140. *Certified Organic Ingredients. Ingrédients Certifiés Biologiques.
The nightclubbing eyeliner is a deep dark blue that comes in a twist up application & built in sharpener. It allows for very precise application but I found the formula to be on the drier side as it tended to tug a bit during application. I often need to go in twice to get a deep enough shade of blue. What’s great about this eyeliner is that it doesn’t transfer to my lower eyelids during the day and stays put without budging. I also love the luxurious look and feel of the aluminum packaging.
Ricinus Communis (Castor) Seed Oil*, Beeswax (Cera Alba)*, Helianthus Annuus (Sunflower) Seed Wax, Shorea Robusta Resin, Rhus Verniciflua Peel Wax, Cocos Nucifera (Coconut) Oil*, Trioctyldodecyl Citrate, Persea Gratissima (Avocado) Oil, Euphorbia Cerifera (Candelilla) Wax, Caprylic/Capric Triglyceride, Jasminum Officinale (Jasmine) Flower/Leaf Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Steam Extract, Eugenia Caryophyllus (Clove) Flower Extract, Vitis Vinifera (Grape) Fruit Extract, Silica, Tocopherol, Ascorbyl Palmitate. May contain: Mica, Red Oxide CI77491, Black Oxide CI77499, Yellow Oxide CI77492, Ultramarines, Titanium Dioxide CI77891. *Certified Organic Ingredients. Ingrédients Certifiés Biologiques.