Youthforia Blush Oil Review

youthforia byo blush

San Francisco-based beauty brand Youthforia came onto the scene through making a splash with their Tiktok, and their BYO Blush quickly garnered a cult following. It’s a color-changing blush oil made of a blend of plant oils and extracts that reacts with your skin’s pH level to “instantly give you the perfect shade of natural flush.” Keep reading for my Youthforia review.

youthforia byo blush

At $36 Youthforia’s BYO Blush is not exactly affordable and the brand reminds me of many other clean makeup brands like Innbeauty Project which are positioned as budget friendly.

Do I think it’s worth it at $36? No, but if you’re already attracted to this product and want it, I feel like you’d probably enjoy it. To me, $36 is basically $40 if you count taxes/shipping, so for that much money I prefer to select a specific color so I can create a specific look. I’m not so into the whole mystery color intrigue from it reacting with your body’s pH.

youthforia byo blush

The brand’s marketing is strongly focused on it being “makeup you can sleep in” which I don’t think people should take seriously. It’s the same as skincare brands saying they’re “skincare you could eat.” Are you actually going to eat your skincare? No. Are you going to sleep in your makeup? You shouldn’t.

The color I get from the Youthforia BYO Blush when it comes into contact with my skin is a pretty pink shade, which is a plus. I’m so glad it did not turn into a funky plum.

However, the consistency is that of an oil, so as someone who prefers a matte makeup look with setting powder I don’t want to add oils on top of my base. In makeup the general rule of thumb is to stick to the consistency type you’re using for your whole look ie powders with powders, creams with creams.

It’s a thin oil so it doesn’t feel greasy or heavy and it gives the effect of a natural flush.

Shop Youthforia 

youthforia byo blush

Jones Road Beauty Review: Is Bobbi Brown’s New Makeup Line Worth It?

Famously founded by iconic makeup mogul Bobbi Brown, Jones Road Beauty is a clean makeup line most known for their Miracle Balm and What The Foundation. Bobbi Brown sold her eponymous makeup line to Estee Lauder decades ago, but had signed a non-compete clause barring her from creating another makeup company until October 26, 2020. That very day, she launched Jones Road Beauty, a brand that embraces a minimalistic “less is more” approach to makeup. Jones Road Beauty offers a trim range products, some of which are multi-functional. I purchased a few products to try and see what the hype is about and am sharing my honest thoughts in today’s Jones Road Beauty review.

Jones Road beauty

What is the difference between Bobbi Brown and Jones Road?

Jones Road Beauty is Bobbi Brown’s second foray in the makeup world. This is a contemporary line of versatile products that embrace a less-is-more approach to beauty. It’s the embodiment of Bobbi Brown’s beauty philosophy.

Jones Road Beauty also launched a range of skincare products including a face cream, eye cream, cleansing stick, oil stick and even a hair balm.

The brand was built on the philosophy that the world doesn’t need more beauty products, which I find eyebrow raising. If the world doesn’t need more beauty products, why launch yet another line of beauty products. Every beauty brand owner believes their line to be “better” so I don’t see why this is their philosophy as it really doesn’t say anything about the brand at all.

Jones road beauty
Jones road beauty

Why did Bobbi Brown create Jones Road Beauty?

Besides the obvious answer of money, it seems like Bobbi Brown created her own line because after she sold off her original makeup brand just a few years after launching it, she wanted something all her own again. And she waited a good 20 years to do be allowed to do so.

Her answer to Instyle Magazine was to create a line that was simple to use and taught women how to look good with less.

Jones road beauty miracle balm

Jones Road Beauty Controversy

Jones Road Beauty received backlash surrounding their TikTok controversy of encouraging customers to post reviews (including negative) for viral views in exchange for payment.  Meredith Duxbury and Mikayla Nogueira who are popular beauty creators were some of the first influencers who went viral for posting negative reviews of Jones Road Beauty What The Foundation. It’s unclear whether these were authentic reviews or paid for.

Is Jones Road Beauty Clean Beauty?

Jones Road Beauty is pretty low on the spectrum of clean beauty in terms of “cleanliness” of their ingredients. They do use controversial synthetics and artificial colorants.

Is Jones Road Beauty Clean Beauty?

Here you can see a comparison of Jones Road Beauty vs another lesser known clean beauty brand and notice the difference. Clean beauty is different for every person, and there are those who will consider Jones Road clean and others not.

Jones road beauty miracle balm

Jones Road Beauty Miracle Balm

The Miracle Balm is a highlighter balm with a natural “lit from within” type finish. The concept is identical to rms Living Luminizer, except Jones Road Beauty Miracle Balm comes in a huge container. Seeing as rms Living Luminizer is one of my least favorite rms products, I’m not surprised that I didn’t really care for Jones Road Beauty’s Miracle Balm either. It feels more like a balm than it does a true highlighter.

Jones Road Beauty Miracle Balm is basically a castor oil-beeswax balm that includes mica for a shimmer effect and a mix of colorants for the shade. It doesn’t feel all that greasy or oily to me which is a plus. But I can’t see myself finding much use for this product as I use my skincare to moisturize underneath already, and if I want a highlighter effect I’d prefer to go for a true highlighter than something in-between.

One last thing to note is it has a strong herbal scent from essential oils.

Jones Road beauty miracle balm

Miracle Balm Ingredients: (Castor) Seed Oil, Cera Alba/Beeswax/Cire d’abeille, Castor Isostearate Succinate, Caprylic/Capric Triglyceride, Diisostearyl Malate, Caprylic/Capric/Myristic/Stearic Triglyceride, Coconut Alkanes, Mica, Hydrogenated Castor Oil, Brassica Campestris/Aleurites Fordi Oil Copolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Zingiber Officinale (Ginger) Root Oil, Citrus Grandis (Grapefruit) Peel Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil, Rosmarinus Officianlis (Rosemary) Leaf Oil, Pelargonium Graveolens Oil, Coco-Caprylate/Caprate, Phenoxyethanol, Tocopheryl Acetate, Silica, Tocopherol, May Contain +/-: Synthetic Fluorphlogopite, Iron Oxides/CI 77491/CI 77499/CI 77492, CI 77163/Bismuth Oxychloride, CI 77891/Titanium Dioxide, CI 77861/Tin Oxide, CI 45410/Red 28 Lake

Jones Road What The Foundation

Jones Road What The Foundation

Jones Road Beauty foundation is described as “a tinted moisture balm meets traditional foundation.” This is a light coverage foundation that provides a dewy finish, but leans more satin if you have dry skin like me. I’m not a big fan of the pot packaging as it’s not very sanitary sticking my fingers into the product everytime. I do like the somewhat thick consistency and moisturizing properties of the formula, but wish the lightest shade was a bit brighter. Porcelain, which is the lightest shade offered, is still not quite the perfect match for my skin tone.

Jones Road beauty foundation

What The Foundation Ingredients: Water (Aqua), Propanediol, Polyglyceryl-3 Caprate, Coco-Caprylate/Caprate, Simmondsia Chinensis (Jojoba) Seed Oil, Caprylic/Capric Triglyceride, Olea Europaea Fruit Oil, Caprylic/Capric/Succinic Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Glycerin, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Castor Oil, Ricinus Communis (Castor) Seed Oil, Stearalkonium Hectorite, Helianthus Annuus (Sunflower) Seed Wax, Sodium Hyaluronate, Tocopheryl Acetate, Polyglyceryl-3 Diisostearate, Polyglyceryl-3 Polyricinoleate, Dibutyl Lauroyl Glutamide, Polyglyceryl-6 Polyricinoleate, Polyhydroxystearic Acid, Polyglyceryl-2 Stearate, Disodium Stearoyl Glutamate, Pelargonium Graveolens Oil, Zingiber Officinale (Ginger) Root Oil, Xanthan Gum, Biosaccharide Gum-1, Lecithin, Stearyl Alcohol, Dilinoleic Acid/Butanediol Copolymer, Sodium Stearoyl Glutamate, Castor Oil/Ipdi Copolymer, Dilinoleic Acid/Glycol Copolymer Silica Silylate, Magnesium Aluminum Silicate, Phenoxyethanol. May Contain [+/-]: CI 77491 – CI 77492 – CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), Mica.

More Thoughts

I’m not sure I find the $44 price to be reasonable for What The Foundation as it’s on the steep end for the pretty average ingredients list it offers. There are similar quality products for cheaper and better formulated products for a similar price.

I can’t picture myself re-purchasing the Miracle Balm for nearly $40 as I didn’t find much use for it nor was I particularly impressed.

Shop Jones Road Beauty 

Westman Atelier Review 2023: Clean Makeup by Gucci Westman

Westman atelier
Gucci Westman, celebrated makeup artist for names like  Jennifer Aniston, Anne Hathaway, Reese Witherspoon, and Gwyneth Paltrow, launched her clean makeup line Westman Atelier in 2018 and I finally purchased the Foundation Stick to try the raved about brand for myself. Westman Atelier is a luxury line so the products are not on the affordable end at all. The Foundation Stick cost me nearly $70 and their other products look even pricier with the powder foundation going for $75 and lip palette for $85. I try so many affordable Gen Z type clean makeup products that I was eager to try something super luxurious. And Westman Atelier really does feel like the Dior or Chantecaille of clean makeup. Westman atelier Note that Westman Atelier is not an all natural makeup brand and does sometimes include lake dyes and synthetics. Westman atelier Westman atelier

Westman Atelier Vital Stick Foundation

The packaging of this foundation has to be the nicest I’ve ever owned. There is a magnetic cap and the color of the packaging is this beautiful soft petal cream shade. Let’s get into the nitty gritty of this foundation:   Westman atelier foundation
  • Type: Cream stick
  • Finish: Natural to matte
  • Coverage: Medium to full (for my skin this feels more full coverage)
  • Can be used either as concealer or all over foundation
  • Star ingredients: Berryflux Vita Extract, Camellia Seed Oil, Squalane, Coconut Oil
I feel that the coconut oil would be a dealbreaker for some as it can cause clogged pores and breakouts. Westman atelier foundation The Vital Stick Foundation is creamy and glides on like velvet, leaving a natural almost matte finish for my dry skin. It’s also very high coverage for my skin and I can see myself using it as a spot concealer versus needing it all over my face. While Westman Atelier says the foundation is buildable, I feel that more than one layer looks cakey and feels heavy. I do find the foundation lasts all day. Not the most skin beneficial ingredients list as it’s filled with synthetics, but the Vital Stick Foundation does offer sophisticated performance.
Ingredients: caprylic/capric triglyceride, isononyl isononanoate, isodecyl neopentanoate, dicalcium phosphate, microcrystalline wax (cera microcristallina), squalane, polyethylene, vp/hexadecene copolymer, synthetic wax, disteardimonium hectorite, hydrogenated polyisobutene, silica, nylon-12, camellia oleifera seed oil, hydrogenated coconut oil, phytosphingosine, butyl stearate, isostearyl alcohol, alcohol, water (aqua), pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, butylene/ethylene/styrene copolymer, ethylene/propylene/styrene copolymer, mica, dibutyl lauroyl glutamide, rubus idaeus leaf cell culture, tin oxide, titanium dioxide ci 77891, iron oxides ci 77491, iron oxides ci 77492, iron oxides ci 77499

Shop Westman Atelier

Westman atelier Westman atelier

Best Natural Mascaras in Clean Beauty 2023

As someone with barely there lashes, clean mascaras that don’t perform with excellence simply don’t work at all for me. I’ve tried dozens and dozens of natural mascaras over the years, and the very best mascaras have always remained unbeat with the exception of just one newcomer mascara earning a spot at the top. While this post shares all the mascaras from worst to ok to very good, there are only three clean mascaras I would consider the very best: one luxury, one mid-range and one budget friendly.

The Actual Best Clean Mascaras

INIKA mascara

Inika Long Lash Mascara

Honest beauty mascara

Honest Beauty Mascara


Tower 28 mascara

Tower 28 Beauty Mascara

Very Good Clean Mascaras

Next I gathered very good natural mascaras that could be someone else’s best mascara. Cult favorites like ILIA, Well People and Lily Lolo all have mascaras that perform well and are formulated thoughtfully.

Well people mascara

Well People Mascara

Lily lolo mascara

Lily Lolo Vegan Mascara 

Ilia mascara

ILIA Volumizing Mascara

Fitglow good lash mascara

Fitglow Beauty Good Lash Mascara


Good Clean Mascaras

These performed better than the average mascara but not as good as the above mascaras. They fall somewhere between very good and average for my barely there lashes. That begin said, they probably work much better for those who already have the foundation of beautiful long lashes.

Plume mascara

Plume Mascara

Kosas mascara

Kosas Mascara

Living libations mascara

Living Libations Raven Maven Mascara 

Just OK Clean Mascaras

These “just OK” mascaras didn’t work well for my barely there lashes, but could work much better for those who already have the foundation of beautiful long lashes. These mascaras are some people’s “best mascaras” so you never know what might end up as your favorite.

Ere perez mascara

Ere Perez Waterproof Mascara

Pyt beauty mascara

PYT Beauty Mascara

Saie beauty mascara

SAIE Beauty Mascara 

100% pure mascara

100% Pure

Juice beauty mascara

Juice Beauty Phyto Pigments Mascara 

Jane iredale mascara

Jane Iredale Mascara

Pacifica beauty mascara

Pacifica Beauty Stellar Gaze Mascara


Worst Clean Mascaras

These mascaras just seemed to have no performance whatsoever, I can’t see them working for anyone regardless of whether you have amazing lashes or not.

Juice beauty mascara


Best Heated Eyelash Curlers for Straight Lashes

best heated eyelash curler

We’re diving into whether heated eyelash curlers work or not today! If you’ve been heating up your eyelash curler with a lighter before curling your lashes, there’s a safer and more effective way to curl your lashes now thanks to technology. I used to use the flame from a lighter to heat up my lash curler and had a couple painful mishaps from the metal being too hot for the delicate skin around my eyes! Today, heated eyelash curlers have become increasingly popular thanks to their ability to hold a curl better and longer than a traditional eyelash curler. It works the same way a hot curling iron works to curl your hair, except heated eyelash curlers are designed for safe use around the eyes. Heated eyelash curlers tend to range from $20 to $40 with higher end devices going for higher. And they come in a variety of designs to suit your preference. I tried the best heated eyelash curlers you can find on Amazon and put them to the test.

Heated eyelash curler

Types of Heated Eyelash Curlers

  • Clip
  • Comb head
  • Push-up curler

They can either be battery powered or USB chargeable.

Best heated eyelash curler

How to Use a Heated Eyelash Curler

How you use your heated eyelash curler will depend on what kind of curler you have.

If it’s a clip then you open up the clip, secure it so the lashes are inside the clip then you release the clamp so the clip is gripping the lashes.

If you have a wand then you simply press up against the eyelashes onto your eyelid.

A push up curler is used in a similar way to a regular eyelash curler.

I prefer to keep my eye closed when using the curler.

Before or After Mascara

Everyone finds what methods works best for them, but I personally prefer to use it before applying mascara. I find this works better overall for me and I avoid breakage. But once in a while I’ll give the curl a bit of a boost by using it on mascara.

How Long Do You Have to Use It on Lashes?

Because I have straight lashes, I have to use the heated eyelash curler for a good 3-4 minutes

Best Heated Eyelash Curlers

heated eyelash curler

BeMyLady Heated Eyelash Curler

  • Type: comb head
  • Heats up in 7 seconds
  • Has 3 heat level settings: low, medium and high
  • USB rechargeable
  • Under $18

This one was the most comfortable for me to use and the highest heat setting did not burn me at all. I push up my eyelashes from the base using the curler and have it pushed against my eyelid for the most sky high lift effect possible. I do this for a few minutes and my lashes have a noticeable curl.

heated eyelash curler

Dust2Oasis Heated Eyelash Curler

  • Type: comb head
  • Heats up in 10 seconds
  • Has 3 heat level settings: low, medium and high
  • USB rechargeable
  • Under $19

heated eyelash curler

The Dust2Oasis Heated Eyelash Curler is quite similar to the BeMyLady one, but I prefer the BeMyLady one because the highest heat setting on Dust2Oasis’ occasionally becomes uncomfortably hot and I need to yank it away from my poor eyelid. Unfortunately, because my lashes are so short and stubborn I need to push them high up against my eyelid as much as possible to get a decent curl. This might not be necessary for those blessed with long lashes already.

heated eyelash curler

Vifycim Heated Eyelash Curler

  • Type: clip
  • Heats up in 10 seconds
  • Has 3 heat level settings: low, medium and high
  • USB rechargeable
  • Under $24

heated eyelash curler

With this heated eyelash curler, it’s recommended to apply one coat of mascara first then go in with curler. I clip the lashes from the base as much as possible and move it up to the tip and repeat. This one requires a little more practice to get the hang of.

Heated eyelash curler Review

Using the heated eyelash curler

Ignore the wrinkle patches I’m using – they have nothing to do with the heated eyelash curler.

Heated eyelash curler Before after


Heated eyelash curler Before after


My camera quality isn’t so great on top of my eyelashes being so sparse and thin, but you can hopefully notice the difference.

heated eyelash curler



7 Best Non Toxic Nail Polishes for 2023

Let’s talk about nontoxic nail polish. After using non-toxic nail polish for almost a decade, I’m sharing the best clean nail polishes that are healthy and chip-resistant. But can nail polish really be non-toxic? The truth is it can’t. What I mean is it can’t be 100% natural to function like a normal nail polish. For nail polish to function the way it should, it needs SOME chemicals. While there ARE 100% natural versions for kids, they’re not exactly suitable for adults. So what’s a company to do? The solution: take out the most harmful ingredients that could negatively affect our health. So technically, nontoxic nail polish actually means low-toxin nail polish or less-toxic nail polish.

That’s why you’ll see clean nail polish described as 5-free, 10-free and even 21-free. The number refers to the number of worst offenders the brand leaves out of their formulas. These include: formaldehyde, toluene, dibutyl phthalate. formaldehyde resin, camphor, ethyl tosylamide, xylene, and TPHP. I’m sharing some of my favorite healthy nail polish brands and some of the best winter nail colors to try in 2023! Emilie heathe

Emilie Heathe

Function design and beautiful lacquer collide in the fashionable world of Emilie Heathe. If you’re looking for a beautiful red or deep, rich shades Emilie Heathe has a sophisticated range of high-performance colors.
  • Contains nourishing oils and antioxidants: Bamboo Extract, Sea Buckthorn Oil, Rice Bran Oil, Vitamin E, Zinc, Biotin & Coconut Oil
  • 10-FREE: Made Without Parabens, Formaldehyde, Formaldehyde Resin, Camphor, Toluene, Xylene, Ethyl Tosylamide, Dibutyl Phthalate (DBP), Tert-Butyl Hydroperoxide (TBHP) + Animal-Derived Ingredients.
Kure bazaar

Kure Bazaar

French in origin and popular worldwide, Kure Bazaar is 4-free and made of up to 85% natural origin including wood pulp, wheat, cotton, potatoes and corn.   Londontown nail polish


On the affordable end we have Lakur by Londontown, which I find have decent wear for a budget friendly bottle.
  • Vegan, Cruelty Free, Gluten Free
  • 16-Free
  • Florium Complex infused formula
  • 90+ high-pigmented colors
100% Pure nail polish

100% Pure 

  • 20-Free
  • Vegan, cruelty-free
Deco Miami nail polish

Deco Miami

8-free and vegan nail polish brand Deco Miami might be focused on nail stickers these days, but their nail polish is one of my OG favorites. They’re beautifully designed and packaged and come in a size that makes sense. Their nudes are my favorite! Trust fund beauty nail

Trust Fund Beauty

Another one of my longtime favorites is Trust Fund Beauty. Yes, Khloe Kardashian loves their Put A Ring On It shade. They don’t have the biggest shade range, but you can find your nudes, reds, darks and some pretty funky colors too.
  • 21-Free
  • PETA & Leaping Bunny certified
  • Worldwide shipping
Gabriel cosmetics nail

Gabriel Cosmetics

For a seriously budget friendly nail polish, Gabriel Cosmetics nail polishes perform great for under $10. I prefer their opaque shades over their shimmery ones.
  • Vegan, gluten-free, cruelty-free
  • 10-Free
Free of: formaldehyde, toluene, DBP, camphor, formaldehyde resin, xylene, parabens, fragrances, phthalates, and animal ingredients Zoya nail polish


Another quality budget nail polish brand to try is ZOYA. ZOYA evolved from a small nail salon into a spa focusing on healthy, natural solutions for natural nails. They now have a wide range of 10-Free formula thats used often on runways. And they’re only $10!

Winter Nail Colors & Winter Nail Trends in 2023

Chrome Nails

Winter nail trend
Winter nails
Winter nails

Milky Nails

Winter nail colors
Winter nail colors
Winter nail trends
Winter nail colors

Deep Neutrals

Winter nail color Winter nail color Winter nail color



Cable Knit Nails

Winter nails
Winter nail color
Winter nail color
Winter nail trend

Icy Blue Nails

Winter nail color
Winter nail color

5 Best Natural Foundations That Are Organic and Clean in 2023

Best natural foundations

Here are the five best natural foundations made with clean, organic ingredients that provide complexion perfection. Only the most natural and safest non toxic foundations available have been included in this post. If it’s going to covering your entire face, it better be healthy ingredients that nourish and improve your skin. So many people focus on covering up imperfections with conventional makeup filled with microplastics, harmful synthetics, petroleum derived ingredients and toxins and wonder why their skin isn’t glowing. It’s 2022 and it’s easier than ever to switch to organic foundations that are clean and non toxic. There’s a lot of bad advice floating around the web about natural foundations (I’m looking at you Cosmopolitan – Chanel is most definitely not a clean beauty brand.) All products in this post are made by true clean makeup brands who use majority certified organic ingredients. So toss aside your BareMinerals and Estée Lauder foundations, and check out the best non toxic foundations for your healthiest complexion ever.

Best organic foundations


Vapour Soft Focus Foundation

Vapour Soft Focus Foundation

Vapour Beauty’s Soft Focus Foundation is easily my favorite Vapour makeup product. This silky liquid foundation works beautifully for my dry skin and it lasts all day! There’s so much that I love about the Vapour Beauty foundation, I’ve broken it down into easily digestable bullet points:

  • Super silky and smooth texture
  • Satin finish that isn’t overly dewy or matte
  • Weightless and feels like I’ve got nothing on my skin
  • Keeps my dry skin feeling hydrated and nourished
  • Light to Medium coverage
  • Buildable without turning cakey
  • Stays put throughout the day
  • Practically a 2-in-1 skincare and makeup product with Frankincense, Myrrh and Lotus in a base of Organic Camellia, Sunflower and Castor seed oils

Vapour Soft Focus Foundation is formulated WITHOUT silicone, dimethicone, polyacrylamide, ethanolamine, FD&C pigments, parabens, nanoparticles, fillers, irradiated pigments. Like the other clean foundations in this post, Vapour Foundation is one of the most natural foundations on the market.




100% Pure Water Foundation

100% Pure Full Coverage Water Foundation

For a non toxic full coverage foundation, 100% Pure Full Coverage Water Foundation is a top pick. (Save 40% on all 100% Pure Foundations (except Healthy Skin) during their Semi-Annual Sale right now in July.)

100% Pure has the most organic Foundation options that are truly all natural and is a great makeup brand to start your clean beauty journey with. They offer a handful of different kinds of face foundations to suit different skin types and coverage needs. Besides four different kinds of foundations, 100% Pure also has a BB cream and tinted moisturizer.

  • For: Dry Skin
  • Finish: The 100% Pure website says dewy but I found this to be more off a matte finish for me, similar to Healthy Skin Foundation’s finish
  • Coverage: Medium to Full
  • Number of Shades: 19
  • Wear: Long lasting

The 100% Pure Water Foundation offers the most inclusive shade range of 19 different shades, provides the most coverage out of all the 100% Pure foundations, and while thick doesn’t feel overly heavy on the skin. If you’re looking for an organic foundation that also provides lots of coverage, 100% Pure’s Water Foundation is it. This would be one of my top picks out of all the foundations, my other being the Healthy Foundation if you’re not looking for substantial coverage and would like your skin to look like your skin. And lastly, 2nd Skin Foundation if you love an oil serum foundation.

Whie it says on the bottle and site that the finish is dewy, I find the 100% Pure Water Foundation finish is matte on my dry skin. One layer is all I need for good coverage. Any more and I feel the foundation would look too cakey. Instead of plastics, synthetics and possible toxins, 100% Pure Water Foundation begins in an organic Aloe Juice base and is enriched with fruit extracts, oils from Acai and Pomegranate, and skincare ingredients like Red Wine Resveratrol and Alpha Lipoic Acid.

Aloe Barbadensis Leaf (Organic Aloe Juice)*, Rice Starch, Extracts of Prunus Persica (Peach) Fruit, Prunus Armeniaca (Apricot) Fruit, Daucus Carota (Carrot) Sativa Root Punica Granatum (Pomegranate), Theobroma Cacao (Cocoa Bean) and Solanum Lycopersicum (Tomato) Fruit/Leaf/Stem, Zinc Oxide, Plant Cellulose, Coffee Bean, Sunflower Lecithin, Euterpe Oleracea Pulp (Acai) Oil, Punica Granatum (Pomegranate) Seed Oil, Resveratrol (Red Wine Resveratrol), Alpha Lipoic Acid, Tocopherol (Vitamin E), Camellia Sinensis (Green Tea) Leaf Extract, Euphorbia Cerifera (Candelilla) Wax, Extracts of Rosmarinus (Rosemary) Officinalis Leaf, Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thymus) Flower/Leaf Extract, Vegetable Glycerin, Lonicera Caprifolium (Japanese Honeysuckle), Silica, Turmeric, Bamboo Charcoal, Indigo Oil * Certified Organic

Fitglow Beauty Foundation

Fitglow Beauty Foundation

The Fitglow Beauty foundation is truly skincare that acts as a foundation. It’s 98% Organic, 95% Whole Food Based and contains Vitamin C, Botanical Hyaluronic Acid,Seaweed Brighteners and Beta-Carotene to increase collagen production and boost skins ability to diminish spots, freckles, hyper-pigmentation, sun damage plus improve elasticity. The Fitglow Beauty Foundation makes your skin look like your skin, but more beautiful and airbrushed.

Fitglow foundation

Fitglow’s foundation is very light with a silky smooth consistency and provides light to medium coverage for me. It applies flawlessly and simply feels fantastic on the skin, neither heavy nor drying. The wand applicator may or may not be an application you’d enjoy though.

While Fitglow Foundation works for all skin types, this is a fantastic organic foundation for mature skin and oily skin types as it has the most skincare-like formulation and a natural finish.

Coverage: Light to Medium

Finish: Natural, satin finish


Ilia True skin Serum Foundation



ILIA True Skin Serum Foundation

ILIA Beauty uses both natural and synthetic ingredients in their makeup, so you will find dimethicone in their foundation.

The new ILIA True Skin Serum Foundation is an improved version of their original True Skin Foundation and comes in 40 inclusive shades. It performs identically providing light to medium coverage and a natural, satin finish but True Skin Serum Foundation is supercharged with more skin-beneficial ingredients. The new formula has added mastic gum, which helps fight oil production, and active levels of Niacinamide and Allantoin to improve skin barrier health, soothe inflammation and increase your skin’s ability to retain moisture.

Just like the True Skin Foundation, True Skin Serum Foundation is silky and smooth, feels lightweight and wears well throughout the day. Note that ILIA True Skin Serum Foundation does contain the silicone Dimethicone, which lends to its silkiness factor. If silicones cause you to break out I would proceed with caution.

True Skin Serum Foundation leaves a beautiful natural, satin-y finish that gives skin a filtered look. Depending on the condition of your skin, True Skin Serum Foundation may give you somewhere between light to medium coverage.

Unlike the Super Serum Skin Tint and C Beyond Triple Serum, ILIA’s True Skin Serum foundation does not have a greasy or cakey factor to it.


INIKA foundation

INIKA Organic Liquid Foundation

100% of the ingredients used by Inika Organic are ethically sourced, natural and derived from botanicals or minerals. If that isn’t impressive enough, Inika makeup is also certified organic and natural by multiple organizations, so you can be certain that 70%+ of the ingredients in each product is organic.

Inika Makeup has some of the highest standards when it comes to organic and vegan makeup. A true green beauty brand, Inika’s pots and tubes are made of recycled materials and all packaging is recyclable.

Inika foundation seems to have more of a drier, thicker formula though its formula is focused on hydrating with all natural and organic ingredients like Hyaluronic Acid, Aloe Vera Leaf Juice and a blend of oils.

Inika Liquid Foundation gives a little bit more coverage than their BB cream, but I would still consider the coverage to be light and maybe medium for some skin. The formula dries very quickly and leaves a matte finish.

If you’re looking for a majority organic and all natural (73% organic) product, Inika’s foundation is an option to look into. If you’re unsure and are looking to try a few of their foundations and primer, Inika offers foundation samples in the form of an introductory trial kit directly on their website

INIKA Foundation is a great non toxic foundation for mature skin and oily skin types.

100% Pure Healthy Skin Foundation

100% Pure Healthy Foundation

  • For: Oily, Combination and Normal Skin
  • Finish: Matte
  • Number of Shades: 9
  • Coverage:  Light to medium
  • Wear: Long lasting

If you’re looking for a foundation that allows your skin to still look like your skin but is buildable to provide more coverage when needed, 100% Pure Healthy Foundation is a great option to consider. This is one of the cleanest foundations on the market, made mainly of 100% Pure’s signature base of Organic Aloe Leaf Juice, Rice Starch and fruit extracts and supercharged with Maqui Berry, Coffee Cherry, Muscadine Grape, and Mangosteen.

100% Pure Healthy Foundation is an all around great clean and natural foundation for skin of all ages and skin types.

Best Natural SPF Foundations

Tower 28 Sunny Days Foundation SPF 30

Tower 28 Sunny Days SPF Foundation (SPF 30)

  • SPF 30 sunscreen foundation in one
  • Great for sensitive, red or problematic skin
  • Alcohol-free, fragrance-free, + safe for sensitive/problem skin. Dermatologist tested, non-comedogenic, gluten-free, vegan + cruelty-free.
  • 14 shades available
  • light-medium buildable coverage
  • Natural finish
  • Contains Prickly Pear Seed, White Sage and Aloe




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PYT Beauty Review

PYT beauty

Clean and affordable makeup brand PYT Beauty is widely sold at ULTA & Amazon and has become widely popular for a relatively newcomer brand. Sustainability is a major concern for the brand and the recycled materials used for each part of their packaging is labeled. All PYT products except their eyeshadow palettes are $20 and under. Note that PYT does use synthetics and phenoxyethanol in their formulas and are not 100% natural. Check out my thoughts on the PYT makeup products I’ve tried.

PYT beauty

Pyt brow pencil
PYT Brow Pencil

The PYT Brow Goals Pencil is my favorite product from all the PYT makeup I’ve tried. It comes in five colors and I find their taupe works  for the look I want with my brows. It has a unique shape for precision application and has a brush spoolie on the other end, which isn’t totally necessary for me but welcome.

Ingredients: Copernicia Cerifera (Carnauba) Wax, Caprylic/Capric Triglyceride, Tribehenin, Rhus Verniciflua Peel Wax, Silica Dimethyl Silylate, Hydrogenated Coco-Glycerides, Polyglyceryl-2 Dipolyhydroxystearate, Phenoxyethanol, Glyceryl Caprylate, Tocopheryl Acetate, Iron Oxides, Titanium Dioxide.

PYT Tinted Lip Balm

The PYT tinted lip balm is a vegan formula with hyaluronic acid, coconut oil, and olive fruit oil. Unfortunately, I was not a big fan of this lip balm. The consistency is on the drier end so it doesn’t feel all that moisturizing for my lips. It has a bit of a waxy feel to it that normally does come with budget tinted lip balms, but it was a little too waxy for my liking.

Ingredients: Bis-Diglyceryl Polyacyladipate-2, Hydrogenated Polyisobutene, Silica, Synthetic Wax, Tridecyl Trimellitate, Isononyl Isononanoate, Cetyl Ethylhexanoate, Caprylic/Capric Triglyceride, Sodium Hyaluronate, Olea Europaea (Olive) Fruit Oil, Vitis Vinifera (Grape) Seed Oil, Cocos Nucifera (Coconut) Oil, Aloe Barbadensis Leaf Extract, Tocopherol, Trihydroxystearin, Ethylhexyl Palmitate, Natural Flavor, Phenoxyethanol, Caprylyl Glycol, Glucomannan. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499) , Titanium Dioxide (CI 77891), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850)

PYT Swipe Right Mascara

I also used the PYT mascara though I couldn’t find it when taking these group product shots. This was an average clean mascara for me, being neither a hit nor a total miss. At this $20 price point, I haven’t found anything that performs better than Honest Beauty’s mascara yet.

PYT Liquid Liner

Black as the night in color, the PYT Liquid Liner works great for a dramatic cat eye or for a more demure fine line. There is minimal smudging sometimes but nothing terrible.

  • Highly pigmented opaque satin formula for precise lines
  • Flexible felt tip for smooth glide, ergonomic handle for complete control
  • Made with nourishing Aloe Leaf Extract, Jojoba Esters, and Vitamin E
  • Hypoallergenic
  • Silicone and Carbon Black free

Ingredients: Water, Styrene/Acrylates Copolymer, Acrylates/Octylacrylamide Copolymer, Butylene Glycol, Cetearyl Olivate, Magnesium Aluminum Silicate, Sorbitan Olivate, Phenoxyethanol, Glycerin, Aminomethyl Propanol, Xanthan Gum, Cellulose, Hectorite, Citric Acid, Ethylhexylglycerin, Sodium Dehydroacetate, Tocopherol, Hydrolyzed Jojoba Esters, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate. May Contain: Ultramarines, Ferric Ferrocyanide, Titanium Dioxide, Iron Oxides.

PYT Beauty Discount Code

Affiliate discount code ORGANICBEAUTYLOVER15 saves at PYT.

PYT Beauty Website

PYT Beauty Amazon Store



12 Best Natural & Organic Lipsticks that are the Cleanest

Looking for natural and organic lipsticks that come in bold colors, use clean ingredients and moisturize lips?  Clean lipsticks come in many forms – some are highly pigmented, some are matte, some are super sustainable and others shine. But who doesn’t love a bold, beautiful pout. We’ve come a long way from our L’Oreal days, you and I, and our lips simply deserve the best. From chic to sustainable, organic lipsticks all have one thing in common – to give you the most beautiful lips possible without the harm.

But even within clean beauty, not all lipsticks are created equal. Some include synthetic ingredients while others are 100% natural, so I’ve separated them for you to differentiate between the two. If you need the cleanest lipsticks possible keep reading, and if you don’t mind something not totally pure, keep reading too!

What is Clean beauty

What Are the Cleanest Lipsticks?

100% Pure Fruit Pigmented Pomegranate Oil Anti-Aging Lipstick

100% Pure Fruit Pigmented Pomegranate Oil Anti-Aging Lipstick

  • Very buttery lipsticks that have great pigment power
  • Colored from antioxidant and vitamin-packed fruit pigments like plum, raspberry, and grape
  • Comes in 13 wearable, beautiful shades
  • Satin finish
  • Darker shades will have some bleeding at the edges

100% Pure Fruit Pigmented Lipstick

100% Pure Fruit Pigmented Cocoa Butter Matte Lipstick

  • If you prefer a matte finish lipstick, the 100% Pure Fruit Pigmented Cocoa Butter Matte Lipsticks are fantastic
  • Goes on smooth and doesn’t dry out the lips
  • Available in 24 shades
  • Formulated with chocolate and antioxidant-rich fruit pigments like cherry, blueberry, and peach.

Au Naturale Lipstick

come in two variants now: Classic and Sheer. The Eternity Sheer Lipsticks are an “almost” lipstick that’s perfect for people who don’t want a highly pigmented lipstick. It’s a sheer lipstick that provides a your lips but better look.

Au Naturale Eternity Lipsticks have a buildable, buttery vegan formula that glides on easily and moisturizes lips with Carnauba Wax, Shea Butter and Jojoba Oil. Eternity Classic comes in 6 very wearable nude and pink shades, while Eternity Sheer comes in 8 shades.

Black Friday: 30% off


Kjaer Weis lipstick
Kjaer Weis Lipstick

  • All natural lipstick that’s silicone-free
  • buttery formula includes bio-dynamically grown root of light, dioscorea batatas and virgin cold-pressed olive oil
  • 8 shades

Juice beauty lipstick

Juice Beauty Satin Lip Cream

  • made with hyaluronic acid to help with the appearance of a fuller lip
  • satin finish
  • 6 shades

Cyber Week: 25% off at Juice Beauty

Vapour beauty lipstick

Vapour Beauty High Voltage Lipstick

  • High-pigment lipstick with a modern point of view
  • Full coverage colors in matte and satin finishes
  • 9 shades

Black Friday: 30% off

Inika Organic Lipstick
Inika Organic Lipstick

  • All natural and 78% organic
  • Certified Vegan and Certified Cruelty-free
  • Certified Organic Avocado, Jojoba and Argan Oil

Lily Lolo lipstick

Lily Lolo Vegan Lipstick

  • made with a luxe blend of natural oils and waxes, to moisturize and saturate your lips in rich, hydrating color
  • semi-matte finish
  • 6 shades

Hynt Beauty Aria Pure Lipstick

Hynt Beauty Aria Pure Lipstick

  • patented GMO-free, plant based complex proven to boost water absorption and hydration levels by +25% across 3 layers of the lip.
  • creamy formulation with pampering Organic Castor, Jojoba and Rice Bran Oils
  • Offers a soothing feel and moisturizes and plumps the delicate skin of lips
  • Rich Color with high pigment without using FD&C dyes
  • Long wear
  • Vegan, nut and sesame oil free

Zao organic lipstick

ZAO Organic Matt Lipstick

  • 100% natural and 45% organic
  • 10 shades
  • Eco-friendly bamboo packaging

Saint Cosmetics Velvet Lip Cream
Saint Cosmetics Velvet Lip Cream

  • All natural long-lasting lipstick
  • 14 shades
  • Vegan formula


Alima Pure Lipstick

Alima Pure Lipstick

  • All natural lipstick with blend of natural oils including sea buckthorn, avocado oil and squalane
  • semi-matte finish


Noyah lipstick

Noyah Lipstick

  • USDA Certified Biobased
  • Eco-friendly bamboo reduces plastic waste by ~60%
  • 10 shades
  • Affordable at $18

Clean Lipsticks with Synthetic Color

Rms Wild With Desire Lipstick

Rms Wild With Desire Lipstick

Ilia lipstick

ILIA Beauty Lipstick

Black Friday: 20% off

Kosas lipstick

Kosas Lipstick

Jane Iredale lipstick

Jane Iredale Lipstick

Rituel de fille lipstick

Rituel de Fille Forbidden Lipstick

Yet beaute lipstick

Y et Beaute

Black Friday: 20% off with code lovefromboxwalla20

La bouche rouge lipstick

La Bouche Rouge

Well people lipstick

Well People Optimist Lipstick

Ere perez lipstick

Ere Perez Lipstick

Saint Jane beauty lipstick

Saint Jane Beauty Luxury Lip Cream

Clove hallow lipstick

Clove + Hallow

Black Friday: 50% off

Au Naturale lipstick

Non toxic lipsticks


Exa Beauty Review: Inclusive Clean Makeup

Exa beauty

Loved by young stars like Olivia Rodrigo, Exa Beauty is a clean makeup brand that’s won over social media with their High Fidelity Foundation. Relatively new to the clean beauty scene, Exa Beauty was launched by clean beauty retailer Credo Beauty in 2020 with an inclusive foundation range of 43 shades and a universal primer. The retail giant with 9 stores in the US saw there was a lack of diversity in shade ranges offered for complexion products and decided to fill the gap themselves. Exa Beauty came about at a time when consumers began demanding greater representation and accountability in the beauty industry amidst George Floyd’s death and the social movement that followed. And it seems that the brand’s success means we can expect more great things to come.

Exa beauty

While Exa Beauty targets Gen Z, the brand is actually not all that affordable. It’s priced mid-range with their foundation just under $40 and Color Corrector just under $30.

Exa beauty Oil free hydrating primer

Exa Splash Zone Oil Free Hydrating Primer

Supercharged with Prickly Pear, Blue Spirulina and Niacinamide, Exa Beauty Oil Free Primer preps your skin with a matte base for foundation to sit evenly on your skin and stay on longer.

It feels like a juicy, hydrating serum and contains a relatively pared-back list of 18 ingredients. The vegan formula is silicone free.

Ingredients: Water, Glycerin, Silica, Propanediol, Mica (ethically-sourced), Opuntia ficus-indica stem extract (upcycled), Niacinamide (vitamin b3), Spirulina platensis extract (blue spirulina), Aloe barbadensis leaf (aloe leaf extract), Sodium hyaluronate, Trehalose, Maltodextrin, Sodium citrate, Sodium carbonate, Sodium hydroxide, Carbomer, Caprylyl glycol, Phenoxyethanol

Exa beauty swatches

Exa Beauty color melt light show
Exa Light Show Color Melt

I tried The Foils in shade Recess which is a neutral gold metallic shade that can be used for face, eyes and body.  It contains plant-powered UV filters, Manketti Oil and Sea Algae Extract to nourish skin while imparting a metallic finish.

This is a thin gel product that’s very lightweight. The metallic finish is subtle with a small amount and can be buildable. I find the shade Recess can be used as a brightening base to the eyelids and a highlighter on the cheeks.

Exa beauty makeup

Here is the Color Melt Light Show The Foils applied on both cheeks and lid in direct sunlight.

Shop Exa Beauty here


RMS Beauty Review: Best RMS Makeup Products

RMS Beauty is one of the OG natural makeup brands started in 2009 by Rose-Marie Swift, a master makeup artist for 30 years. The RMS Living Luminizer was one of the first natural makeup products I ever tried. And I didn’t love it. But there are some rms makeup products I do enjoy, and I’ll be sharing them today. RMS Beauty values runway ready makeup performance and clean ingredients in their expansive line of foundations, blushes, eye makeup and even skincare. While the line is for the most part all natural, RMS does include some synthetics here and there. Overall, RMS has a stronger focus on natural ingredients than some other newer clean makeup brands like Jones Road Beauty and Tower 28. Toss aside your Charlotte Tilbury and read on for my RMS Beauty review.

Rms beauty

Unfortunately I’m personally not a fan of RMS most iconic product, Living Luminizer. I find it to look shiny on my skin, giving me a greasy / wet look.

Rms UnCoverup concealer

RMS UnCoverup Concealer

My favorite RMS product is their UnCoverup Concealer. This is a great cream concealer if you’re looking for one with a natural finish. While RMS describes UnCoverup to provide a light finish I actually found it to lean medium coverage. If comparing to another popular cream concealer by Lily Lolo, RMS’ is not as creamy as Lily Lolo’s.

UnCoverup Concealer is made with organic coconut oil, beeswax and castor seed oil.
Rms beauty concealer

Ingredients: *Cocos Nucifera (Coconut) Oil, *Ricinus Communis (Castor) Seed Oil, *Cera Alba (Beeswax), *Theobroma Cacao (Cocoa) Seed Butter, *Simmondsia Chinensis (Jojoba) Seed Oil, Tocopherol(non-GMO), *Rosmarinus officinalis (Rosemary) Extract, and may contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, CI 77499) *CERTIFIED ORGANIC

Rms lip2cheek

RMS Lip2Cheek Cream

The RMS Lip2Cheek Cream is one of the best products in RMS’ lineup. It’s a multi-purpose color cream for both eyes and cheeks, but I find it more suited as a blush. Lip2Cheek is great at adding color to the lips but isn’t very moisturizing.

Rms beauty makeup

Demure is a beautiful Rose mauve pink shade with fantastic pigmentation that’s buildable. I’m wearing Demure on both my lips and cheek in the above shot (direct sunlight).

The finish is natural and not dewy. In comparison to ILIA Multi-Stick, RMS Beauty Lip2Cheek has somewhat stronger pigment power.

Rms lip2cheek

Rms eyelights cream eyeshadow
RMS Eyelights Cream Eyeshadow

Another standout from the RMS Beauty line is their cream eyeshadow. It’s neither tacky nor sparkly and feels like a sophisticated product, which isn’t often the case for cream eyeshadows for me. Or I should say, liquid eyeshadow as Eyelights is not a traditional cream pot eyeshadow but a liquid-cream in a tube.

Finish: Metallic (RMS describes it as light reflective but I find it to lean metallic)

Pigmentation: Can be used for a sheer, subtle wash of color and buildable to a very bold metallic eye

Flare is a universally flattering light brown-gold shade. While RMS Eyelights can be used for a subtle hint of color on the eyes, I find that using it for a bold metallic eye brings me more joy. It’s possible to overdo it, because the cream can clump if you use too much product.

Rms eyelights cream eyeshadow

flare: Water/Aqua/Eau, Mica, Propanediol, Caprylic/Capric Triglyceride, Polyglyceryl-4 Caprate, Silica, Glycerin, Sodium Dehydroacetate, Aminomethyl Propanediol, Caprylyl Glycol, Ethylhexylglycerin, Tin Oxide, Chenopodium Quinoa Seed Extract, *Camellia Sinensis (Green Tea) Leaf Extract, Sodium Benzoate, Potassium Sorbate, Iron Oxides (CI 77491, CI 77499), Titanium Dioxide (CI 77891).

Rms makeup

I’m wearing only three products in this makeup look: RMS concealer, eyeshadow and Lip2Cheek in direct sunlight.

Rms beauty foundation

Rms beauty foundation

Shop RMS Beauty here

Save 20% on RMS Beauty until Oct 23, 2022 (Discount automatically applied at checkout.)

Rms beauty


17 Best Affordable Clean Makeup Under $20

Clean makeup doesn’t have to break the bank. While natural skincare has been embraced with open arms, natural makeup has always been given the cold shoulder – until now! Chances are you’ve already heard of, or even tried, popular clean makeup brands like ILIA and Kosas. But sometimes Sephora prices can be a bit much. If you’re looking for affordable clean makeup, I’ve rounded up 15 great brands worth checking out. These budget makeup brands focus on better formulas, sustainability, ethical practices – and prices that make sense. Clean makeup brands that do include synthetic / artificial ingredients are pointed out, so you know which are not 100% natural. Read on for the best affordable clean makeup brands of 2022.

Budget clean makeup
Honest beauty cream foundation

Honest Beauty

Famously founded by Jessica Alba, Honest Beauty is a clean skincare and makeup brand that’s widely available at ULTA and Target stores everywhere. Most known for their baby and personal care products, The Honest Company also offers a full makeup line that won’t break the bank. Honest uses a mix of natural and synthetic ingredients.

Well people mascara

Well People

Since Well People was acquired by E.L.F Cosmetics, the clean makeup brand has been able to make strides on new achievements. They’re now 100% vegan and part of the Fair Trade Certified Program. Most of their plant-powered makeup is under $20 and easily accessible at Target stores. Well People uses a mix of natural and synthetic ingredients.

Tower 28 luminizer
Tower 28

Founded by former beauty exec Amy Liu, Tower 28 is an affordable clean makeup brand formulated for even the most sensitive skin. Tower 28 contains no fragrance or essential oils and are the only brand to 100% follow the National Eczema Association ingredient guidelines. Tower 28 uses a mix of natural and synthetic ingredients.

Pyt beauty brow pencil

Pyt Beauty

Launched in 2018 Pyt Beauty makes budget friendly and easily accessible clean makeup. PYT Beauty products are 100% vegan, hypoallergenic, animal cruelty free and Leaping Bunny Certified. Find them at ULTA, Credo Beauty, Amazon and their website. Pyt uses a mix of natural and synthetic ingredients.

Innbeauty project lip glaze

Innbeauty Project

Launched in 2019, Innbeauty Project is a clean skincare brand for Gen Z that’s instantly recognizable by their brightly multi-colored packaging. Prices remain accessible with everything in the Innbeauty Project line under $30 and the brand is committed to sustainability, pledging to fund the removal of three plastic units from landfills, waterways, and marine environments for every product sold. Note that this brand does combine natural and synthetic ingredients including dimethicone and phenoxyethanol. Innbeauty Project is sold at Sephora, Credo and their website.

Clove illuminator stick

Clover by Clove + Hallow

Clove + Hallow, a long-standing clean makeup brand started by a makeup artist, launched their sister brand that’s a fun, young and affordable version of Clove + Hallow. They believe in Clover so much that they’ve decided to close Clove + Hallow to focus entirely on Clover’s mission to bring clean products to the mass market.

Interested in sister brand Clove + Hallow? Save 40% during their liquidation sale here.

Axiology balmie


Widely available at ULTA stores, Axiology is known for their miniature all-natural face crayons that can be used for cheeks, lips, and eyes. They also just launched new multi-sticks Axiology makeup is 100% vegan, cruelty-free and palm oil-free.

Johnny concert eyeshadow

Johnny Concert

Johnny Concert is committed to creating clean, compassionate and high-quality beauty products that are also innovative. The line is still quite small, but you may find something that piques your interest. Johnny Concert uses a mix of organic ingredients and synthetics.

SAVE: Discount code OBL saves at Johnny Concert

Zao Organic cream Foundation

ZAO Organics

Certified organic and natural makeup brand ZAO Organics is 100% natural without any synthetics, petrochemical derivatives or questionable ingredients. They’re instantly recognizable by their eco luxe packaging, made from controlled harvested bamboo,

Han multi use

HAN Cosmetics

HAN is a 100% natural makeup brand that’s vegan and wildly affordable. Their ever popular multi-sticks only cost $18. The color from all HAN products comes from plant and mineral-based pigments for a healthy and safe alternative to artificial colorants. HAN was started by a pregnant mother who needed safe and nontoxic makeup without any iffy ingredients. You can trust that HAN is committed to keeping synthetics and questionable ingredients out of their line.

Zuzu luxe lipstick


Founded by Gabriel Santino, ZUZULUXE has been making affordable nontoxic makeup for the last 25 years. All products are made from 100% natural ingredients with no synthetic chemicals or animal by products. ZUZULUXE’s mineral powder makeup, lipsticks and liquid eyeliner are winners in my book.

Lily Lolo foundation

Lily Lolo

  • Award-winning OG natural makeup
  • Clean and vegan mineral makeup brand
  • Uses only clean, naturally-derived ingredients with mineral-based technology
  • No harsh chemicals, bismuth oxychloride, talc, synthetic dyes, fillers, fragrance and preservatives
Mob eyeshadow refill

MOB Beauty

Newcomer MOB Beauty isn’t just about clean makeup, but high performance and skin enhancing makeup that’s also good for the planet. It’s a refillable makeup brand that uses bio-degradable, ethically sourced, cruelty-free and vegan ingredients. The best part, MOB Beauty products are all under or around $20.

Seraphine botanicals makeup

Seraphine Botanicals

Seraphine Botanicals is a vegan, cruelty-free makeup brand that offers a wide variety of affordable makeup products. They are also a small batch manufacturer, and do not make more than 300 pieces of any product at any one time to ensure the freshness of each piece and keep the entire manufacturing process sustainable and as waste-resistant as possible. Seraphine Botanicals uses a mix of natural and synthetic ingredients.

Noyah lipstick

Noyah Cosmetics

Noyah makes clean lip products made of 100% natural ingredients including nourishing Coconut Oil, Shea Butter and Vitamin E. Ingredients are ethically sourced, including the beeswax and products are packaged in Eco-friendly bamboo. Plus, the entire line is under $20!

Root pretty makeup


Started in 2013 in Iowa, Root Pretty has been making non-toxic natural makeup for almost a decade. They now offer much more than just affordable makeup, but also skincare, body care, hair care and even cleaning products. Root is focused on creating products that are natural & safe for all skin types as well as vegan & gluten free.

Budget clean makeup

Best Natural & Organic Tinted Moisturizers

If you’re not a foundation gal, but you still want a bit of coverage and a “your skin but better” look, then natural tinted moisturizers are the product for you. Luckily, there’s plenty of clean tinted moisturizers for face on the market today. My top recommendation if you’re new to clean beauty and want a truly natural and organic tinted moisturizer is 100% Pure Tinted Moisturizer. I’ve included a few of my other favorites with my second favorite pick being INIKA Organic. Toss aside your Laura Mercier and read on for the best natural tinted moisturizers.

This post is not focused on tinted SPF moisturizers. For tinted face moisturizers with SPF check out this post instead.
100% Pure Fruit Pigmented Tinted Moisturizer

100% Pure Fruit Pigmented Tinted Moisturizer

  • For: Normal, Dry, Combination Skin
  • Finish: Dewy
  • Coverage: Sheer, Light
  • Number of Shades: 9
  • Vegan

The OG 100% Pure Tinted Moisturizer is an all-around fantastic (and award-winning) facial moisturizer that provides skin with a bit of color. If you want one with SPF protection that’s budget-friendly then my recommendation would be W3ll People’s BioTint Moisturizer SPF 30. If SPF isn’t a concern, then 100% Pure’s Fruit Pigmented Tinted Moisturizer ticks all the boxes. It’s so lightweight and hydrating, sinks in effortlessly and provides a hint of sheer color.

The ingredients are in line with 100% Pure’s foundations but is made mainly of Cucumber Juice and Organic Aloe, which lends it its lightweight, hydrating consistency. Unlike the other foundations, 100% Pure Tinted Moisturizer has added Vitamin C to help fight free radicals and brighten skin.

Aloe Barbadensis (Organic Aloe) Leaf Juice*, Cucumis Sativus (Cucumber) Juice, Euterpe Oleracea (Acai Berry) Fruit Oil, Punica Granatum (Pomegranate) Seed Oil, Oryza Sativa (Rice) Starch, Titanium Dioxide, Zinc Oxide, Extracts of Prunus Persica (Peach) Fruit, Camellia Sinensis (Organic White Tea) Leaf*, Prunus Armeniaca (Apricot) Fruit, Daucus Carota Sativa (Carrot) Root, Punica Granatum (Pomegranate), Theobroma Cacao (Cocoa Bean), Lycium Chinense (Goji Berry) Fruit and Solanum Lycopersicum (Tomato) Fruit/Leaf/Stem, Tocopherol (Vitamin E), Sodium Ascorbate (Vitamin C), Extracts of Euphorbia Cerifera Cera (Candelilla Wax), Rosmarinus Officinalis (Rosemary) Leaf, Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thyme) Flower/Leaf, Lonicera Caprifolium Flower, Lonicera Japonica (Honeysuckle) Flower Extract, Hydrastis Canadensis (Goldenseal), Cinnamomum Zeylanicum (Cinnamon) Bark *Certified Organic

Inika Organic BB Cream

Inika Organic BB Cream

  • For: All Skin types
  • Finish: Satin
  • Coverage: Light
  • Number of Shades: 16
  • Vegan

Inika is a 100% natural and mostly organic makeup brand with extremely high standards. I know this is called a BB cream, but there’s no SPF and the coverage is light so it’s actually more similar to a tinted moisturizer. Inika Organic BB Cream has the highest percentage of Certified Organic ingredients in a BB Cream, including Prickly Pear Oil, Pomegranate Seed Oil, Neroli Flower Water, and Rosehip oil in an organic aloe base. This certified organic BB cream applies beautifully and evenly and provides light coverage that blurs imperfections. I love that my skin can breathe through this formula.

Aloe Barbadensis (Aloe Vera) Leaf Juice*, Citrus Aurantium Amara (Neroli) Flower Water*, Ricinus Communis (Castor) Seed Oil*, Vitis Vinifera (Grapeseed) Seed Oil*, Helianthus Annuus Seed (Sunflower) Oil*, Cetearyl Olivate, Sorbitan Olivate, Simmondsia Chinensis (Jojoba) Seed Oil*, Persea Gratissima (Avocado) Oil*, Punica Granatum (Pomegranate) Seed Oil*, Rosa Canina (Rosehip) Seed Oil*, Argania Spinosa Kernel (Argan) Oil*, Glycerin*, Opuntia Ficus Indica (Prickly Pear) Seed Oil*, Pelargonium Roseum/Graveolens (Geranium) Flower Oil*, Lavandula Angustifolia (Lavender) Oil*, Citrus Limon (Lemon) Peel Oil*, Citrus Aurantium Bergamia (Bergamot) Fruit Oil*, Lactobacillus Ferment+, Cetyl Alcohol, May Contain (+/-) Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007). +Preservative

Kosas Tinted Face Oil

Kosas Tinted Face Oil

  • For: Normal, Dry Skin
  • Finish: Dewy to satin
  • Coverage: Light to medium
  • Number of Shades: 16
  • Vegan

If you have dry skin and are looking for something more deeply moisturizing than a hydrating tinted moisturizer then check out tinted face oils. Popularized by ILIA and their Super Serum Skin Tint, the tinted face moisturizer in the form of an oil is suited to a particular taste and the Kosas one is better than ILIA’s. Kosas Tinted Face Oil is a thin, liquid-like oil that provides light to medium coverage and leaves a dewy finish that dries down to a more satin finish. Using a setting powder can help mattify the finish if you find it overly shiny. Kosas Tinted Face Oil has a very clean and simple ingredients list which I appreciate.

  • Avocado Oil and Meadowfoam Oil to moisturize and plump skin’s appearance
  • Red Raspberry Oil and Jojoba Oil too soothe
  • Camellia Seed Oil and Rosehip Seed Oil to balance and brighten

Coco-Caprylate/Caprate, Octyldodecanol, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Silica, Mica, Oryza Sativa (Rice) Bran Extract, Camellia Oleifera Seed Oil, Kaolin, Limnanthes Alba (Meadowfoam) Seed Oil, Rosa Canina Fruit Oil, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, [+/ -: Titanium Dioxide (CI 77891), Iron Oxide (CI 77492), Iron Oxide (CI 77491), Iron Oxide (CI 77499)

Typology tinted serum

Typology Tinted Face Serum

If you like the idea of a tinted serum that’s neither a traditional moisturizer nor an oil like Kosas, then check out Typology Tinted Face Serum. It’s lightweight and weightless, provides light coverage that looks like your skin with a bit of tint, and imparts a satin, hydrated finish. There’s no silicones or phenoxyethanol and has added skincare benefits of vitamin C and aloe vera.

Jane Iredale Dream Tint Tinted Moisturizer
Jane Iredale Dream Tint Tinted Moisturizer

  • For: All skin types
  • Finish: Natural to matte
  • Coverage: Sheer, Light
  • Number of Shades: 7
  • Vegan

Jane Iredale is one of the original skincare-forward makeup brands, and one you’ll often find carried at spas and skin studios. Their Dream Tint Tinted Moisturizer is a hydrating, lightweight, and water-resistant tinted moisturizer with a natural to matte finish. It provides a soft blurring effect and light coverage with a primer-like quality thanks to dimethicone. The consistency is light and almost whipped. If you like a scented face product, the Jane Iredale has a strong berry scent. If you don’t want a scented tinted moisturizer then skip Jane Iredale Dream Tint. There is a bit of sun protection provided, but it’s so minimal I would not count this as an SPF tinted moisturizer.

Active: Titanium Dioxide 4.5%. Inactive: Aqua/Water/Eau, Algae Extract, Sambucus Nigra (Elder Flower) Extract, Dimethicone, Jojoba Esters, Octyldodecyl Neopentanoate, Glyceryl Stearate, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Raphanus Sativus (Radish) Root Extract, Boron Nitride, Butyrospermum Parkii (Shea Butter), Simmondsia Chinensis (Jojoba) Seed Oil, Camellia Sinensis (White Tea) Leaf Extract, Citrus Grandis (Grapefruit) Seed Extract, Lavandula Angustifolia (Lavender) Oil, Punica Granatum (Pomegranate) Extract, Glyceryl Polymethacrylate, May Contain: Iron Oxides (CI 77489, CI 77491, CI 77492, CI 77499), Mica, Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288).

Tower 28 tinted sunscreen

Click here for Natural Tinted Moisturizers WITH SPF


Jane Iredale Foundation Review

If you’re wondering whether Jane Iredale is a good makeup brand, I’m sharing all my thoughts on Jane Iredale’s makeup products in this Jane Iredale review! The new Jane Iredale Glow Time Pro BB Cream SPF 25 is here and I’m also diving into this new take on the original Glow Time. This OG natural makeup brand is a spa favorite and often recommended by estheticians and spa professionals. While new trendy clean makeup brands pop up everyday, Jane Iredale has been dedicated to making natural cosmetics with minerals for 25 years. They’re based in Massachusetts and are now owned by a private equity firm. Read on for my Jane Iredale foundation and BB cream review along with my thoughts on many other Jane Iredale makeup products.

Jane Iredale Glow Time Pro BB Cream SPF 25

Jane Iredale Glow Time Pro BB Cream

The new version is:

  • Medium-to-full coverage
  • Quick dry down
  • Water resistant and resists transfer
  • Lightweight hydrating lotion
  • Satin finish (leans to a natural finish on my dry skin)
  • Comes in 14 shades
  • SPF 25

Jane Iredale Glow Time Pro BB Cream

The first thing I noticed right away was the very strong coverage. Because this is a high coverage product, you need to be sure your skin is properly exfoliated, smooth and primed. Otherwise, this will not work out for you and you’ll probably find it to be cakey. If you’re looking for something sheer or light coverage, then the new Jane Iredale BB Cream isn’t for you.

Jane Iredale glow time pro BB Cream

Even with the strong coverage, the consistency is lightweight and silky like a hydrating lotion. I use the lightest shade GT1.

For me, Jane Iredale has long lasting performance even on hot summer days. Yes, if you’re sweating profusely in a humid climate this will start to streak a little though.  I’ve tried this while both being lightly sweaty and actual sweat running down my face.

If you’re a diehard fan of the original Glow Time Pro BB Cream I’m not sure you’d appreciate the new formula to be honest. But if you’re in the market for a high coverage, clean BB Cream that isn’t dewy, then you may enjoy this product.

About the SPF 25

The UV filters are a mix of titanium dioxide and zinc oxide. I would highly recommend wearing an SPF 39 or 50 underneath. Because Jane Iredale provides strong coverage a little goes a long way, which means that you’re not going to apply enough to get proper UV protection.

Shop Jane Iredale Amazon Store

I feature the Glo BB Cream in my YouTube below:

Jane Iredale matte foundation

Jane Iredale Beyond Matte Liquid Foundation

I neither loved nor hated this foundation. As I have dry skin, matte foundations can be a bit tricky for my skin. The Jane Iredale matte foundation may lean too matte for my skin, but I loved the color of the shade. The rep at the Jane Iredale counter shadematched me with M2. The coverage for me is a strong medium and the finish a true matte. The Beyond Matte Foundation feels a bit heavy on my skin, so I didn’t find myself grabbing for it very often.

Jane Iredale beyond matte foundation

Jane Iredale concealer


Jane Iredale foundation swatches

Jane Iredale brow

Jane Iredale brow gel
Jane Iredale Brow Gel

I found the darkest shade Brunette a tad warm for my eyebrows but if your brows aren’t black it should be fine. Instead of using the whole spool I found I was able to apply more precisely using just the tip and gently sweeping across my eyebrow hairs to give it more 3-D volume. If I used the entire spool and the product would get on the skin underneath the brows I found that it would give me a super dark look that didn’t look natural. The Jane Iredale brow gel comes in 3 shades: brunette, auburn & blonde.

Jane iredale lash conditioner

PureLash Lash Extender & Conditioner

This will change your eyelash and mascara game. The lash conditioner & extender strenghens & thickens lashes and amplifies the effect of your mascara. I like that this not only makes my lashes look thicker with mascara but that it’s also serving as a protective barrier from the mascara if that makes any sense. It’s like a primer to your mascara. I have super sparse and thin lashes so I need all the help I can get. It would be great if they created a mascara that was double ended with the conditioner on one end and the mascara on the other, because using two different products can be tedious.


Longest Lash Thickening and Lengthening

The name of the Jane Iredale mascara instantly drew me to it since it included both thickening & lenghtening, buttttt it worked just ok. I don’t know whether it was the formula or if my lashes are just too thin for the super fluffy large brush. My lashes had a hard time picking up enough of the mascara product. If you don’t have very sparse Asian lashes like I do, this might work out better for you

Jane iredale BeautyPrep

Jane Iredale makeup

Jane Iredale review

Jane Iredale glow time pro BB Cream Jane Iredale glow time pro BB Cream

Kosas Makeup Review: Best Kosas Products

Kosas makeup

Is Kosas a good makeup brand? Today we’re diving into the female founded clean makeup brand that creates skin-forward makeup with high color performance and better ingredients. How clean is Kosas? Kosas is not 100% natural makeup, not organic and does include synthetics. Just about every brand says they ban 2,000 ingredients these days, so that’s not really a measure of how clean it is. Whatever “clean” means to you, you should look at the ingredients lists to see what they do put in. Nevertheless, Kosas is widely accessible as a Sephora aisle staple and wildly popular thanks to celebs like Hailey Bieber featuring them in her social media. Iranian American Sheena Yaitanes founded Kosas in 2015 with 4 lipsticks and grew the line into a full blown makeup brand. Today, the most popular Kosas product is their Revealer concealer. I’m sharing my honest opinion on their makeup in this Kosas review, plus save 20% on Kosas here (til Oct 23, 222)

Kosas makeup

I purchased my Kosas products off of Amazon and they seemed to be the real deal, even though I bought it from other sellers as Kosas doesn’t have their own Amazon store. But I recommend either trying out the products in store at Sephora if there’s a store near you or purchasing from Credo Beauty.

If you’re looking for 100% natural makeup that uses plenty of organic ingredients, then check out this post.

Kosas swatches

I’m also sharing Kosas swatches in this post!

Kosas Revealer Concealer

Kosas Revealer Concealer Review

The Kosas concealer is a creamy liquid concealer that provides me with light to medium coverage. I don’t consider this a heavy duty concealer at all and can almost use it as a regular foundation. It has more of a satin finish versus a matte one, and leaves your skin looking like your skin but more even toned and brighter. If you’re looking for a concealer that’s on the lighter end and leaves a glowy finish, then the Kosas concealer is probably for you. If full coverage is what you want, then I wouldn’t recommend Kosas. Some great high coverage clean concealers include Clove + Hallow, Lily Lolo and Fitglow Beauty.

Kosas tinted face oil

Kosas Tinted Face Oil

I normally don’t like foundations that come in the form of face oils, but the Kosas one isn’t so bad. If you compare Kosas to ILIA Super Serum Tint SPF 40, the Kosas one is thinner in consistency. Still, I can’t imagine oily skin people  being in love with this product. Kosas Tinted Face Oil provides light to medium coverage and leaves a dewy finish that dries down to a more satin finish. Using a setting powder can help mattify the finish if you find it overly shiny.
Kosas swatches

Kosas foundation swatches
Kosas Tinted Face Oil contains:

Avocado Oil and Meadowfoam Oil: Moisturizes and plumps skin’s appearance.
– Red Raspberry Oil and Jojoba Oil: Soothes.
– Camellia Seed Oil and Rosehip Seed Oil: Balances and brightens

This has a very clean and simple ingredients list which I appreciate.

Kosas tinted lip balm

Kosasport Lip Fuel Lip Balm

Offered in three shades and a non-tinted shade, Kosas Sport Lip Balm is a skincare-forward tinted lip balm with Hyaluronic Acid, Wild Mint, and Konkani Root along with plenty of nourishing plant oils and butters. Highly moisturizing and loaded with a decent amount of pigment, Kosas Sport LipFuel Lip Balm is a cult favorite.
Kosas lip balm

Kosas tinted lip balm offers high color payoff if you’re looking for a clean tinted lip balm that isn’t sheer. The formula is dense yet creamy and comes in an oval shape that covers for lip surface area than other lip balms.

Kosas lipstick

Kosas Lipstick

Kosas Weightless lipsticks are rich, buttery and intensely pigmented lipsticks with a satin finish. They’re made in a base of castor seed oil and waxes and contain plenty of nourishing butters and oils like mango seed butter, jojoba oil, Rosehip seed oil and cocoa seed butter and are pigmented with natural and synthetic color.

Kosas lipstick swatches

The most wearable, everyday-type Kosas lipstick shades are Rosewater, Stardust and Vegas. I swatched all 11 Kosas lipstick shades below.

Kosas lipstick swatches

Kosas deodorant

Kosas Chemistry Deodorant

I purchased the Kosas deodorant in Serene Clean, and while it’s not my favorite deodorant, my partner enjoys this one. Instead of baking soda or powders to fight odor, the Kosas deodorant is a liquid serum with a blend of AHA’s (Shikimic Acid, Mandelic Acid and Lactic Acid). It’s a completely clear thin liquid that’s stain free, but does have that “wet” feeling that some may not enjoy in a deodorant. I wouldn’t consider this a heavy duty deodorant, but it does keep pits fresh.
Kosas deodorant

Aqua, Aloe Barbadensis Leaf Juice, Glycerin, Mandelic Acid, Polyglyceryl-4 Cocoate, Sodium Hydroxide, Shikimic Acid, Lactic Acid, Palmitoyl Tripeptide-5, Hyaluronic Acid, Citric Acid, Tartaric Acid, Xanthan Gum, Potassium Sorbate, Sodium Benzoate, Cananga Odorata Flower (Ylang Ylang) Oil, Citrus Aurantium Amara (Bitter Orange) Flower Oil, Citrus Paradisi Peel Oil, Simmondsia Chinensis Seed (Jojoba) Oil, Benzyl Benzoate, Limonene, Linalool

Shop Kosas at Credo Beauty & Save 20%


20 Best Natural Organic Lip Glosses

Best natural lip gloss

Looking for natural and organic lip glosses that come in pretty colors, use clean ingredients and moisturize lips?  Clean lip glosses come in many forms – some are highly pigmented, some are slick, some are creamy and others shimmer. But who doesn’t love a juicy, plumper looking lips? I’ve personally always been a lip gloss addict! When you don’t feel like going all out with lipstick but you want something with more oomph than a tinted lip balm, natural lip glosses are the best. Toss away your Lancome Juicy Tube and read on for the best clean, natural and organic lip glosses that will moisturize the heck outta those lips.

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Olio e Osso Review 2023

Olio e osso tinted balm

An OG clean beauty brand, Olio E Osso is a natural makeup and skincare brand famous for their multi-use Tinted Balms. Even with celebrity fans like Gwyneth Paltrow and most recently Hailey Bieber, Olio E Osso is relatively affordable, approachable and made with just 4 natural ingredients. Founded by a makeup artist, Olio e Osso makes their sensitive skin-friendly makeup by hand in small batches in Portland, Oregon. Check out my thoughts on Olio e Osso Tinted Balms and Olio e Osso balm swatches in this Olio e Osso review. Save 20% here until Oct 23, 2022.

Olio e osso tinted balm

Olio e Osso Tinted Balm

Olio e Osso has one of the simplest formulas ever in a cheek and lip balm. It’s made in a base of:

  • Shea Butter
  • Olive Oil
  • Beeswax
  • Grapefruit peel oil

Olio e Osso celebrity

Olio e Osso balm

In direct sunlight

Olio e Osso tinted balm

In natural indoor light

Olio e osso

Olio e Osso Balms are multi-use balms that can be used for both cheeks and lips. They’re smooth and buttery, but dense enough to not feel greasy when applied.

The balms glide easily across cheeks, plus I like the unique oval shape. With one swipe, I get a subtle barely there flush and a bolder cheek with multiple swipes. I find these tinted balms moisturizing enough to be used as a lip balm, which isn’t usually the case with lip & cheek tints.

Even with the simplicity of the formula, somehow the consistency of these balms are so ideal for both cheeks and lips.

Olio e Osso Tinted Balms come in 15 shades including a clear shade. Each shade is numbered in numerical order. No. 1 is the original formula without any pigment and is an all-purpose balm versus a true makeup product. It can be used as an everywhere moisturizing balm for lips, face, cuticles, brows, and more.


At $28, Olio e Osso isn’t the most affordable natural cheek and lip tint available but still remains relatively accessible at under $30.

Olio e osso swatches

Olio e Osso Balm Swatches

Above is Apricot and No 9 swatched. While Apricot is the most hyped shade, I love pinks. Check out which blush shades are right for your skin tone here.

Olio e osso review

Salva Nourishing Face Oil

The Olio e Osso Salva Nourishing Face Oil comes in a beautiful little frosted glass bottle and contains Marula, Evening Primrose, Avocado, Borage, Olive, Geranium Oil, and Tea Tree oils. Olio e Osso stays true to their makeup roots, by designing this to be a booster skincare product to be added to your foundation or face makeup.

The droppers that Olio e Osso’s skincare products have are jumbo sized, which is pretty fun to use.

Save 20% here until Oct 23, 2022

Olio e Osso Amazon Store

Au Naturale Makeup Review 2023

Au Naturale is a clean makeup brand that’s all natural and organic. They go above and beyond with making sure each ingredient is safe and effective, and have been a leader in the clean beauty movement for a long time. Au Naturale offers a very wide range of makeup shades and excels at creating color cosmetics (I’m sharing tons of Au Naturale swatches in this post). I was able to meet the Au Naturale team in person at the last Indie Beauty Expo and got to swatch more of their makeup. Read on for my Au Naturale makeup review and save 25% during July 1-3, 2022 with code HBDUSA at Au Naturale Cosmetics.

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12 Best Natural Organic Makeup Brands That are Truly Clean

Looking for the best 100% natural makeup brands that are non toxic? Natural makeup has come a long way since the days when “natural makeup” conjured up images of DIY lip balms and black charcoal mascara. You now get performance that’s on par with the biggest Sephora makeup brands and safer, clean ingredients. If it’s going on your face, why wouldn’t you want nothing but the best skin-beneficial ingredients? Organic makeup combines the latest innovations in natural chemistry with plants and botanicals that nourish skin and enhance beauty. But with the explosion of clean beauty in an unregulated industry, you now have a myriad of makeup brands calling themselves clean and then you have a handful who are actually 100% natural, nontoxic and clean. While I enjoy using both clean makeup and organic makeup, I wanted to round up the handful of natural makeup brands that are dedicated to being truly all natural without synthetics, dimethicone, petrochemical derivatives and artificial dyes that you commonly find in clean makeup. Read on for the best nontoxic organic makeup brands on the market.

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CLOVE + HALLOW Review (Discontinued)

Clove hallow makeup review

2023 Update: Clove + Hallow has closed and is now operating its sister brand only (Clover).


CLOVE + HALLOW is a vegan makeup and skincare line that prioritizes affordability, sustainability and safety in cosmetics. CLOVE + HALLOW was started in 2017 by a professional makeup artist who, through a combination of entrepreneurial spirit, makeup artistry experience, and a wakeup call from personal health issues, was able to create an award-winning makeup line that solved all her pain points. Majority of CLOVE + HALLOW makeup products are under $20 with mainly their skincare priced above $20. (It’s 2021 and CLOVE + HALLOW now offers worldwide shipping!) But, is CLOVE + HALLOW actually clean beauty? In this CLOVE + HALLOW review I’ll dive into why this brand isn’t exactly a clean beauty brand in the traditional sense and which CLOVE + HALLOW products are hits and misses.

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Axiology Review + Discount Code

Axiology Lip to lid balmies

Axiology lip-to-lid balmies are plastic-free color crayons for eyes, lips and cheeks. Made with just 9 ingredients, Axiology balmies are packed with oils, butters, and antioxidants like hemp and plum oil to nourish skin while imparting color. Widely available at ULTA stores, these miniature all natural face crayons are 3-in-1 and can be used for cheeks, lips, and eyes but I personally like them best as blushes. Axiology makeup is 100% vegan, cruelty-free and palm oil-free. It’s been about four years since I first got my hands on an Axiology balmie set and I’m sharing my in-depth review (including Axiology swatches) with this zero waste makeup innovation.

SAVE: Discount code OBL saves 20% at Axiology

Axiology multistick

Axiology Lip to lid balmies
The first thing you’ll notice is that the Axiology balmies look like crayons with paper wrapped around them instead of the usual aluminium or plastic tube packaging. Balmies look tiny at first, but they’re still the standard lipstick size at .12 oz. Yes, most of that beautiful lipstick you already own is packaging while the actual amount of lipstick is minuscule. The red boxes Balmies come in are handmade from recycled trash by a women’s cooperative in Bali.

Axiology Lip to lid balmies

If you want to try the Axiology lip-to-lid balmies (that’s probably why you’re here!) but have never tried zero waste makeup, then I’m just going to be upfront and say that you’ll need to be open-minded and forgiving. Opting for zero waste, good-for-the-planet products means giving up on the packaging you’re used to.

If you’re not dexterous, I think you’d struggle handling the balmies because they are very small and can easily break off if you’re not holding them at the ideal spot with the ideal amount of pressure. Which brings me to my next topic.

Axiology Lip to lid balmie

How to Use Axiology Lip-to-Lid Balmies

  • Do not hold them at the base. The balmie will break off around the middle and you’ll be left with even tinier pieces. Hold them as close to the top as possible.
  • Rip off the paper just like you would a crayon as you use the product up
  • There are no crayon sharpeners for Axiology. This is intentional. The shape will become stubby and rounded as you use up the balmie.

Axiology Lip to lid balmies

Axiology Lip-to-Lid Balmie Performance

The Axiology lip-to-lid balmies are a drier cream consistency and are great as blushes but are not that nourishing for lips. These are not an emollient kind of creamy. If you want to add some color to lips and don’t care for the moisturizing factor then this won’t bother you. I personally like the balmies as blushes or highlighters most. As a powder and matte-loving person, I also like that they lean dry so I don’t end up with the oily or “wet” look. Lip-to-Lid balmies have a good amount of pigment that’s easily buildable. FYI, the most popular Lip-To-Lid Balmie shade is Nude Plum.

Axiology Lip to lid balmies

Axiology Ingredients

Organic Castor Oil, Kokum Butter, Organic Sunflower Oil, Sunflower Seed Wax, Hemp Seed Oil, Plum Seed Oil, Vitamin E Oil (derived from soy), Elderberry Extract, Neem Seed Oil. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Tin Oxide (CI 77861), Iron Oxide (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Synthetic Fluorphlogopite, Silica

Axiology swatches

Axiology Lip-To-Lid Balmies Swatches

On the left is the balmies blended and the right is the balmies packed on for you to see how the shades build. The top three are from the Of The Earth Set and the bottom three from the Malibu Magic Set.

  • Cherry
  • Caramel
  • Nude Plum
  • Clementine
  • Peach
  • Champagne

Axiology Multistick

Axiology multistick color cream


Axiology color cream

Axiology Color Cream in Identity

Axiology multistick

Axiology Tinted Dew in Humble


SAVE: Discount code OBL saves 20% at Axiology

Shop Axiology here


Axiology swatches



10 Best Natural Cream Blushes that are Lip Cheek Tints

Best natural cream blushes

There are SO many good natural cream blushes that act as both a cheek and lip tint! These multi-use organic cheek and lip creams are made with clean ingredients so you can continue to take care of your skin for healthy cheeks, lips and even lids. There’s a clean cream blush and lip tint for every budget ranging from under $10 to over $30. One of these organic cream blushes is a Hailey Bieber favorite! If you’re looking for an organic cream blush that will give you flushed rosy cheeks AND lips, check out these best nontoxic cheek + lip creams.

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ILIA Beauty Review: Best and Worst of ILIA 2023

I’ve used ILIA for almost ten years and am sharing the best ILIA products (and worst)! Started by Canadian entrepreneur Sasha Plasvic, ILIA is a wildly popular clean makeup brand sold everywhere from Sephora to Nordstrom. ILIA started off a decade ago as an all-natural and organic makeup brand, but later switched to include synthetics so they could improve product performance and appeal to the masses. In 2022 ILIA Beauty was acquired by a major corporation, Clarins. Today, ILIA creates skincare-forward clean makeup that’s innovative and sophisticated. Even though ILIA’s makeup is no longer organic, I still enjoy some of their products. I recently tried the new ILIA C Beyond Triple Serum SPF 40 and am sharing my first impressions review. Read on for the best and worst ILIA products in my ILIA makeup review.

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Ere Perez Review: Best and Worst of Ere Perez Natural Makeup

Ere perez makeup

Ere Perez is a natural makeup brand I’ve been using (and loving) for over four years! In this Ere Perez review of their Oat Milk Foundation, Mascara, Blushes, Eyeshadow Palettes, Bronzers and Lip products, I share the best and worst of Ere Perez. This Australian clean makeup brand with Mexican roots (and a whole lotta non-GMO rice) is one to put on your radar. Their all white, sleek aesthetic is luxurious and their formulas are gentle enough for sensitive skin. Read on for the ultimate Ere Perez makeup review of this beloved natural makeup brand’s hits and misses. Save 30% on Ere Perez here

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Battington Beauty Lashes Review

Battington Lashes Review

Battington Beauty makes handmade 100% silk lashes that look natural and last up to 25 uses. Instead of using inhumaine mink or fake-looking synthetic materials, Battington uses silk for their natural look and ability to hold a curl. False lashes have always looked very unnatural on me, so I’ve never been keen to try. But when I saw the Battington lashes on someone, they looked fantastic on her, so I decided to buy a pair to try for myself. I got the Demi with Invisible Band and the Monroe with Invisible Band. Check out my photos wearing the Battington Beauty lashes below!
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An Honest ILIA Super Serum Skin Tint Review

ILIA Super Serum Skin Tint review

Started by Canadian entrepreneur Sasha Plasvic, ILIA is a wildly popular clean makeup brand sold everywhere from Sephora to Nordstrom. Here’s the lowdown on ILIA Beauty. The brand started off as an all-natural makeup brand, but later switched to include synthetics so they could appeal to the masses. And it worked! In 2022 ILIA was acquired by a major corp. In 2020 ILIA dropped a new product called the Super Serum Skin Tint SPF 40 and I immediately grabbed it. Two years later, the ILIA Super Serum Skin Tint 40 remains a controversial product – people either love it or hate it. The skin-forward product combines not only skincare and suncare but also makeup for a 3-in-1 beauty product that fights the sun’s UV rays, repairs skin underneath and provides makeup coverage. But is it right for you? Read on for my honest review of the ILIA Super Serum Skin Tint SPF 40. 

Save 20% until June 12, 2022 with code ILIA20.
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Tower 28 Review: Must Read Before You Buy

Founded by former beauty exec Amy Liu, Tower 28 is an affordable clean makeup brand formulated for even the most sensitive skin. Tower 28 contains no fragrance or essential oils and are the only brand to 100% follow the National Eczema Association ingredient guidelines. Now here’s why you need to read this before you buy Tower 28. Like many new clean beauty lines that have entered the market, Tower 28 is not all-natural or organic and does include synthetics, some of which may raise many an eyebrow in the clean beauty community. I noticed that the brand uses the word “non-toxic” often in their About and Philosophy sections, which can easily mislead people into thinking they’re natural and organic. This is very different to what other similar clean makeup brands, who have been around longer, put on their websites. Instead of saying they’re non-toxic, they are transparent in stating that they mix synthetic ingredients with natural ones, and undergo toxicological analysis to ensure their safety. While I think they should focus more on transparency, Tower 28 is available at Credo Beauty, which is why I had the opportunity to test the Shine On Lip Jelly, BeachPlease Luminous Tinted Balm, Bronzino Illuminating Bronzer and SOS Daily RescueFacial Spray. Read on for my Tower 28 review including the new mascara.

Tower 28 makewaves mascara

Tower 28 MakeWaves Mascara

With Tower 28 being an Asian American founded brand, I’m pleased that the MakeWaves mascara was made for Asian lashes as they’re notoriously difficult to lengthen and volumize.

Tower 28 mascara

The Tower 28 mascara has a Triple-Wave Wand with three flexible suspended bands that lengthen and define lashes + build boldness. It’s formulated for sensitive eyes with vegan ingredients and Aquaflex® Technology. But does it actually work?

In all my years of trying clean mascaras there’s only three that have worked well for me: Honest Beauty, INIKA Organic and Well People. But I think I may be able to add Tower 28 to the list.
Tower 28 mascara

I’m not wearing any makeup whatsoever in these photos except for the Tower 28 mascara on the left eye.

The formula is slick and dense, transferring decently onto my lashes. The worst (and most common) problem with mascaras on Asian lashes is when no matter how many times you apply, nothing seems to really happen. Sometimes, mascaras perform better once the product is exposed to air over time, but not always.

Tower 28 mascara

I could tell the performance was there on first swipe with Tower 28’s. And I can also actually tell that it does separate and lengthen with one side and build volume with the other. ILIA’s Limitless Lash mascara is also designed to the same, but I find that Tower 28’s mascara works more effectively on my lashes with less effort.

As for curling I hesitate to say whether that works or not as I know some Asian lashes point downwards and mine do not.

Tower 28 tinted sunscreen

Tower 28 makeup

Tower 28 Shine On Lip Jelly

The Tower 28 Shine On Lip Jelly is a creamy slick lip gloss that feels moisturizing and non-sticky. The Lip Jellies come in 6 sheer shades that provide a hint of color and only costs $15.

Tower 28 Lip Jellies contain five nourishing oils, but if you look closely at the ingredients list, this lip gloss is made mostly of Polybutene, the first ingredient. Polybutene is a synthetic polymer used as a plasticizer and viscosity agent. You’ll also find at the bottom of the ingredients, the addition of lake dyes like Red 22 Lake. Synthetic colorants can be derived from coal tar and pose serious health threats. This is why transparency from brands who use synthetic colorants is important.

Tower 28 Lip Jelly(Tower 28 Lip Jelly in shade Fearless)


Tower 28 Makeup Review
BeachPlease Luminous Tinted Balm

The Tower 28 BeachPlease Luminous Tinted Balm is a multi-purpose makeup product that can be used on cheeks, lips and lids.
Tower 28 swatches

It’s got a slick creamy consistency that reminds me of Honest Beauty’s but less greasy, and strong pigment power. A little goes a long way. Above I’ve swatches the Tower 28 tinted balm in Power Hour, a deep terracotta shade. The pigment is strong, but I didn’t find the BeachPlease Luminous Tinted Balm moisturizing enough for my lips. This works better as a cheek tint than a lip balm for me.

Tower 28 BeachPlease Luminous Tinted Balm costs $20 and comes in six shades.

Note that this product also contains synthetic colorants.

Bronzino Illuminating Cream Bronzer

The Tower 28 Bronzino Illuminating Cream Bronzer is a shimmery cream bronzer that warms up the face and adds a luminescent glow.

Bronzino Illuminating Cream Bronzer comes in five shades to match different skin tones and contains 100% ethically mined mica for the shimmer effect. Note that not all bronzer shades contain lake dyes.

I tried the Tower 28 Bronzino Illuminating Cream Bronzer in the lightest shade Sun Coast and found it to be a flattering shade. It’s got a creamy consistency and glides into skin easily.

I am personally just not a fan at all of the clear plastic packaging. It feels flimsy and cheap.

Shop Tower 28 at Credo Beauty

Tower 28 Website


The Ultimate 100% Pure Foundation Review

100 percent pure foundation review

If you’ve been looking for a review that covers all of the 100% Pure Fruit Pigmented Foundations, then look no further! 100% Pure is an OG organic beauty brand with an extensive line of skincare, haircare, makeup and bodycare products that’s ever expanding. Their Fruit Pigmented makeup is a tried-and-true range of foundation, lipsticks, eyeshadows, palettes and everything in between – all powered 100% by natural ingredients and fruit pigments. One of 100 Percent Pure’s most popular makeup products is their foundation. Because who wants toxins and plastics sitting on their face for 8+ hours a day? 100% Pure offers a wide variety of foundations, so in this 100 Percent Pure foundation focused review I decided to break each down, so you can understand how they differ and choose the right all natural foundation for you. Read on for my 100% Pure foundation review and save 20% off with discount code OBL sitewide.

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Vapour Beauty Makeup Review

Vapour beauty makeup review

Update: Vapour Beauty closed in December 2022. For more organic makeup brands click here.



Vapour Beauty was one of the first luxury organic makeup brands to launch back in 2009 with 100 percent natural makeup that didn’t compromise on performance. Vapour is one of those unicorn clean makeup brands that transcends the line between skincare and makeup. Each product was made entirely of pure minerals, essential oils and organic plant ingredients, and I of course, fell in love. From its inception Vapour Beauty has been dedicated to making an impact on both planet and people and has never wavered from that mission throughout its 12 year history. In this Vapour Beauty review I’ll be covering Vapour Beauty’s rebrand and the best Vapour makeup products. Save 20% until Oct 23, 2022 here (discount applied at checkout).

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Lovinah Eyeshadow Palette Review

Lovinah eyeshadow palette

Lovinah Supernatural Skincare is a corrective all-natural line of luxurious products formulated to target premature aging, hormonal challenges, dark spots, hyperpigmentation, and acne using age-old, potent African ingredients. Lovinah combines the healing herbal traditions of Africa with modern technology to create products that are slow crafted in micro batches.

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Inika Organic Makeup Review

Inika makeup review

After meeting Inika Organics a few years ago, I’m excited to share my thoughts in this Inika makeup review. Inika is among the best natural makeup brands, and their standout products are the Inika BB cream, Inika foundation and Inika Long Lash Mascara. When it comes to certifications, ingredients and lifestyle friendliness, Australian brand Inika sets the bar so high, you wonder how they achieved it all.

100% of the ingredients used by Inika Organic are ethically sourced, natural and derived from botanicals or minerals. If that isn’t impressive enough, Inika makeup is also certified organic and natural by multiple organizations, so you can be certain that 70%+ of the ingredients in each product is organic.

Inika Makeup has some of the highest standards when it comes to organic and vegan makeup. A true green beauty brand, Inika’s pots and tubes are made of recycled materials and all packaging is recyclable. I have not tried the newly launched Inika skincare, but I’m very intrigued given the performance and formulation of their makeup. 

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Athr Beauty Review + Discount Code

aether beauty makeup palette

Updated July 29, 2022

aether beauty eyeshadow palette review

While ATHR Beauty is a vegan and clean crystal-infused makeup brand, it’s also zero-waste and obsessive about packaging sustainability. This is thanks to its founder Tiila who was on the sustainability leadership council at Sephora. Using her expertise in both beauty & sustainability, she launched a line of 4 eyeshadow palettes that could compete with coventional products and has most recently expanded into highlighters, face palettes and lip products.

For full transparency, please note that not all ATHR palettes contain the same ingredients and some may contain lake dyes you may want to avoid using. I personally have only tested the Amethyst Palette shown below. Use my ATHR Beauty discount code OBL15 to save 15% sitewide.

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