100% Pure Review after 10 Years! (+ Discount)

After almost a decade of using 100% Pure, I’m sharing some of the best 100% Pure skincare and makeup products. This natural skincare and makeup brand has it ALL – you could build an entire routine from head to toe with their products. One of the first organic beauty brands I ever tried, 100 Percent Pure has the largest range of all natural and organic products, making it the perfect organic beauty brand to start with when switching to clean beauty. Everything from non-toxic nail polish to hair serums and body scrubs to brow gels, 100% Pure is a one-stop shop of a brand for all your clean beauty needs. While I personally prefer 100% Pure’s makeup over their skincare, I’m sharing the best 100% Pure skincare and makeup products. You can use discount code OBL to save 20% at 100% Pure.

100% Pure Makeup Skincare100% Pure makeup is completely pure, vegan and pigmented using fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes. While many clean makeup brands have moved towards including synthetics to achieve their shades, 100% Pure remains 100% natural.

One thing to note about 100% Pure is all their products have a 6 month expiry date. While I don’t believe their products actually expire at 6 months, they may lose some of the potency as the ingredients are all natural.

100% Pure Yerba Mate Mist SPF 30

100% pure sunscreen spray

If you’re looking for a clean mineral sunscreen spray, 100% Pure’s Yerba Mate Mist works so well! It’s a coral reef-safe vegan sunscreen spray that’s made with broad spectrum mineral zinc oxide, jojoba oil, safflower oil and Yerba mate leaf extract. It sprays on like a liquid more than a true mist, so there is some rubbing required.

 

Best 100% Pure Makeup Products

100 percent pure foundations

100% Pure Fruit Pigmented Foundation

  • All natural and organic, 100% Pure foundations are hands down their best makeup products
  • Wide selection depending on desired coverage and skin type
  • 100% Pure Water Foundation, Healthy Skin Foundation, Tinted Moisturizer are my favorite picks
  • Full 100% Pure foundation review here

100% Pure Liquid Eyeliner

100% Pure Creamy Long Last Eyeliner

    • The 100% Pure pencil eyeliners actually feel creamy and nourishing
    • Glides on smoothly and easily
    • No tugging, no discomfort
    • Made with Jojoba, chamomile butter, and mango seed oil

100% Pure Long Last Liquid Eyeliner

  • Pigmented from micronized black tea leaves
  • I’m able to easily get a clean winged eye that lasts all day
  • Also made with organic aloe and herbal extracts

100% Pure Lipsticks

100% Pure Fruit Pigmented Pomegranate Oil Anti-Aging Lipsticks

  • Very buttery lipsticks that have great pigment power
  • Colored from antioxidant and vitamin-packed fruit pigments like plum, raspberry, and grape
  • Comes in 13 wearable, beautiful shades
  • Satin finish
  • Darker shades will have some bleeding at the edges

100% Pure Fruit Pigmented Cocoa Butter Matte Lipstick

  • If you prefer a matte finish lipstick, the 100% Pure Fruit Pigmented Cocoa Butter Matte Lipsticks are fantastic
  • Goes on smooth and doesn’t dry out the lips
  • Available in 24 shades
  • Formulated with chocolate and antioxidant-rich fruit pigments like cherry, blueberry, and peach.

100% Pure Makeup Palette

100% Pure Fruit Pigmented Naked Palette

  • 100% Pure makeup palettes include a blush, highlighter and 3 eyeshadow shades
  • Very flattering nude shades
  • 3 types of palettes available
  • Goes on buttery smooth

100% Pure Gemmed Luminizer

100% Pure Gemmed Luminizer

  • Super flattering highlighter shades that are subtle yet provide a luminous glow
  • Subtle enough to be used where the light naturally hits the face or all over
  • Colored from antioxidant-rich fruit pigments, and made with avocado and cocoa butters
  • Also includes gemstones like sunstone, moonstone, pyrite, and opal

Best 100% Pure Skincare Products

100% Pure Hydrogel Eye Masks

100% Pure Bright Eyes Hydrogel Masks

  • 100% Pure Eye Masks feel super refreshing and are fun to use
  • The material is literally made of 95% Organic Aloe and 5% Plant Cellulose
  • Ingredients include Green Tea, Yerba Mate and Hyaluronic Acid
  • Ingredients: Aloe Barbadensis (Organic Aloe Juice)*, Camellia Sinensis (Organic Matcha Green Tea)*, Organic Green Coffee*, Ilex Paraguariensis ( Organic Yerba Mate) Tea*, Cucumis Sativus (Cucumber) Hydrosol, Sodium Ascorbate (Vitamin C), Caffeine, Sodium Hyaluronate (Hyaluronic) Acid, Plant Cellulose * Certified Organic

100% Pure Vitamin C Serun
100% Pure Vitamin C Serum

  • Contains Magnesium Ascorbyl Phosphate in a soothing aloe base
  • Lightweight serum that feels very hydrating and absorbs without leaving any sticky feeling
  • I feel a light tingling sensation after applying
  • Contains radiance-boosting green apple and grape, plus alpha lipoic acid to fight oxidative damage

 

100% Pure Blood Orange Cleansing Balm

100% Pure Blood Orange Cleansing Balm

  • Excellent cleansing balm to remove a full face of makeup
  • Rich and buttery with avocado, coconut, and olive leaf oils
  • A refreshing citrus scent that’s subtle and not too strong
  • Best removed with a warm wet towel

100% Pure blood orange cleansing balm

100% Pure Multi Vitamin Antioxidants PM Facial Oil

100% Pure Multi Vitamin Antioxidants PM Facial Oil

  • A lush nighttime facial oil with retinol and supercharged with vitamins E, C, D3, and CoQ10
  • Medium weight oil in a base of Jojoba and enriched with Rosehip Oil, Sea Buckthorn Oil, Green Tea Seed Oil and Apricot Kernel Oil

100% Pure Micellar Cleansing Water

100% Pure Rose Micellar Cleansing Water

  • Micellar water should be used as a first cleanse to wipe off makeup and toxins and followed with a face wash
  • Made with floral waters and anti-inflammatory cornflower and mallow to soothe, tone, and purify the skin
  • Divine rose scent
  • Feels like a luxury product

100% Pure Super Fruit Oil Nourishing Eye Cream

100% Pure Super Fruit Oil Nourishing Eye Cream

  • An eye cream that instantly absorbs and is nutrient dense with super fruit oils
  • Made in a pomegranate water base
  • Contains Plum Oil, Acai Oil, Pomegranate Oil, Organic Coffee Oil, Organic Acerola Extract, Organic Goji Berry Extract
  • Warm and earthy scent from Cedarwood, Vetiver, Sage and Lavender

100% pure super fruit oil nourishing eye Creme

100% Pure Super Fruit Facial Oil

100% Pure Super Fruit Facial Oil

  • Well rounded and antioxidant-rich facial oil for under $50
  • Reap the benefits of amazing oils like Mangosteen Oil, Prickly Pear Seed Oil, Blueberry Seed Oil, Goji Berry Seed Oil, Acai Fruit Oil and more
  • A medium weight oil that works great for both morning and night

100% Pure Caffeine Mask

100% Pure Caffeine Mask

  • 100% Pure has 3 types of hydrogel masks: Caffeine, Green Tea and Ginger
  • Made with 95% aloe hydrogel material
  • Ingredients: Aloe Barbadensis (Organic Aloe Juice)*, Coffea Arabica (Green Coffee) Extract, Sodium Hyaluronate (Hyaluronic Acid), Arbutin Extract (from Bearberry), Camellia Sinensis (Organic Green Tea) Extract*, Fucus Vesiculosus (Seaweed) Collagen, Sodium Ascorbate (Vitamin C), Ilex Paraguariensis (Yerba Mate) Extract, Plant Cellulose, Vegetable Glycerin * Certified Organic

 

100% Pure Green Tea Water Bomb Mask

100 Percent Pure Vitamin C Concentrated Boost

100% Pure Vitamin C Boost

  • I’m a fan of adding Vitamin C to my serums for extra brightening benefits when I’m not using a Vitamin C serum
  • Water activated treatment that only needs a few drops of water
  • Made of Sodium Ascorbate (Vitamin C), Ascorbic Acid (Vitamin C), Calcium Ascorbate (Vitamin C), Hyaluronic Acid

100% pure vitamin C boost

Discount Code OBL saves 20%

Save 20% off with discount code OBL sitewide.

Shop 100% Pure Website

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